(Weymouth, MA) April 7 2005 -- InfoTrends/CAP Ventures, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, announces the launch of a new study entitled The Evolving U.S. Digital Color On Demand Printing Opportunity. The study will provide an understanding of the unique opportunities and requirements for production digital color copying and printing devices across the United States. “Currently, the market for digital color is generating over 39 billion pages in the U.S. and is responsible for over $22 billion in retail value of print,” commented Charlie Corr, a Group Director at InfoTrends/CAP Ventures. “We believe significant opportunities exist for digital color printing as it enters the next phase of adoption. Existing and future color solutions will impact the current market opportunity and fuel future growth.” InfoTrends/CAP Ventures’ new study is designed to assist vendors and users of digital color printing technology to succeed in a changing market. Vendors will gain critical information and recommendations for product development, marketing, sales, distribution, and business planning decisions. Print providers and end-users will be equipped with tools and information that enable them to effectively and profitably utilize new color technology and leverage the resulting new opportunities. The study will answer several key questions, including: How successful have current color products been in capturing traditional offset volume? How do print providers rate current color products and vendors on product performance and support? How successful has the new class of entry-level production color products been?How have they changed the market? What are the current market requirements in terms of equipment speed, substrate handling, and other features? Which applications are driving digital color volume? Where are they found (vertical industry, horizontal functions)? What is the market potential for the various categories of digital color equipment in production environments, from those used for proofing to those that produce low, medium, or very high volume? Research for the study will consist of a combination of quantitative and qualitative data. The study will include in-depth interviews with technologists, equipment vendors, and leading users of this technology; a thorough review of published material on the printing and publishing industry; and an examination of existing InfoTrends/CAP Ventures research over the past decade. For more information on the study or to sign up as a participant, contact Alison Hipp at (781) 616-2100, ext. 126 or via e-mail at [email protected]. Early subscriber discounts are available until May 31, 2005.