Tanaseybert To Expand Its Presence In NYC: New Building, Enhanced Capabilities
Press release from the issuing company
NEW YORK, N.Y., April 5, 2005 — TanaSeybert, LLC, the largest privately held company for print management solutions in New York City, today detailed plans to expand its presence and secure its future in the metro region with a new manufacturing center in Manhattan and an enhanced set of production capabilities.
At a media briefing the owners of the company, formed in 2004 by the consolidation of Tanagraphics Inc. and Seybert Nicholas Printing Group L.P., announced that beginning next month, all operations will be transferred to a building they purchased at 525 West 52nd St. in Manhattan. The company currently operates from two locations on the borough’s West Side. The phased relocation to the seven story, 140,000 sq. ft building on West 52nd St. is expected to be complete by late summer.
The owners said that as a part of the move, TanaSeybert will acquire the print manufacturing assets of United Envelope Co. and add its three presses to a production complement that will consist of 16 presses in total. This includes the installation of an additional six-color press as well as new computer-to-plate (CTP) capability supported by a new, state of the art digital prepress workflow.
The owners emphasized that the strategy behind the relocation and expansion was driven by a desire to stay physically close to TanaSeybert’s customers in the $14.2 billion New York City metro printing market, the nation’s largest.
According to David Jurist, chairman, customers hailed TanaSeybert’s decision to remain in Manhattan instead of moving the combined operation out of town. “They love the fact that they don’t have to fight the bridges and tunnels at four in the afternoon.”
TanaSeybert’s clientele includes advertising agencies, Fortune 1,000 corporations, publishers, consumer products companies, designers, and many other customers with headquarters or branches in New York City. When the new building opens, “the close proximity to our clients will certainly help, considering their tight schedules and need for quick turnaround,” said Jurist.
Eric Bernstein, managing partner, praised the new building in terms of its efficiency as a manufacturing site. He said its spaciousness will enable TanaSeybert to operate all of its presses on one floor—an uncommon advantage in Manhattan, where the cramped conditions of many industrial buildings force printers to spread their press departments over more than one level. Bernstein also noted that the bindery is conveniently adjacent on the second floor, that shipping and storage space are ample, and that the elevators won’t have to be shared with other tenants.
Other floors will house TanaSeybert’s Digital Now digital printing division and its new prepress center. The result, he continued, “will be a flow that will add to our ability to perform.”
The relocation will take place in stages so that production remains continuous as people and equipment are shifted to West 52nd Street. The Tanagraphics component, now winding down its tenancy in a multi-story building at 263 Ninth Ave., will move first, starting next month. The Seybert Nicholas component will vacate 420 West 25th St. after that, leading to full occupancy of the new building by the end of August.
The owners say that the new digital prepress center is scheduled to be in operation by then, as is a recently purchased six-color Heidelberg CD 102 sheetfed press with extended delivery and tower coater. Jurist said that thanks to the phased transition, “not only will there be no interruptions, it will be seamless in the eyes of our customers. That is our commitment.”
According to the owners, TanaSeybert expects to expand both sales and employment as a direct outcome of the move. “With all of the uncertainty in the industry, our plans are for continued growth,” Jurist said. “We, like so many other companies, went through a difficult period after 9-11. But we’re here, and we’re committed.” He added that TanaSeybert’s expansion makes it an “incredible alternative” for employees of other printing companies that have not fared as well.
Bernstein noted that New York City’s economic development agencies “helped us tremendously” with property tax breaks, moving expense reimbursement, and other incentives that TanaSeybert earned by keeping nearly 400 jobs in the city. Now, he said, “no project is too large” for TanaSeybert to handle as it prepares to occupy its new home.
“In the long term, it’s a great real estate investment. In the near term, it’s a great printing building,” Bernstein said.
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