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Commercial Printers Choose Creo Veris Proofer

Press release from the issuing company

Vancouver, BC, Canada (March 15, 2005) – Creo Inc. is pleased to announce that commercial printers around the world are adding value to their businesses with the Creo Veris proofer for digital contract proofing. For many printers, Veris is proving to be an economical replacement for their halftone proofing systems. Color-Accurate Proofing at a Fraction of the Cost Commercial printers are realizing the benefits of lower-cost, higher-quality Veris proofing. “With the Veris, we can lower the price of our high-end proofs, yet still make better margins than we would otherwise,” said Todd Glattacker, prepress manager, Acorn Press, Lancaster, PA, USA. “Let’s face it, in the printing business you’re always looking for ways to lower costs, to speed up turnaround times. With the Veris, we get a proof that, from a color standpoint, looks the same as the thermal halftone. It has the Creo Certified Process. And looking at the cost of running the device, the Veris costs a fraction.” For Alpha Beta Press of Tinley Park, IL, USA, its pair of Veris proofers is setting a new standard for color-accurate inkjet proofs. “Thermal proofing was expensive—the material alone cost a lot, and it’s pretty labor intensive. Many customers weren’t willing to spend that kind of money on a proof,” said Doug Ward, electronic prepress manager. “Customers have been really receptive to the Veris proofs.” Before implementing the Veris, Alpha Beta was concerned that certain customers would demand the dot-for-dot reproduction that thermal proofing provides. “But they’ve seen that with the Veris we can match color on press closer than we can with thermal proofs. It’s been a seamless switchover from thermal to Veris proofs,” concluded Mr. Ward. High-Resolution Proofing with Veris John Heinzmann, technical services manager at Quantum Color Graphics in Morton Grove, IL, USA expects the Veris proofer to take on more and more halftone work as people become accustomed to the quality of proof it produces. Compared to thermal halftone proofing, Heinzmann says the trend clearly favors the Veris. “In my estimation, the quality of the Veris proof is just as good as the halftone dot proof, and the Veris is much more cost effective. Most of our work is 175 lpi, and we’ve seen that the Veris is fine up to our highest linescreen. Veris is the best inkjet proofer on the market.” Unique among proofing systems, the Veris is based on Creo-developed Multi-Drop Array imaging technology, which precisely steers ink droplets for a true 1500 x 1500 dpi resolution at production speeds. As a result, Veris offers the highest quality possible in an inkjet proofing system with superior text, linework, vignettes, shadows and highlight detail. For more information, visit www.creo.com/veris.