Editions   North America | Europe | Magazine


PODi to Host Marketing Innovations Forum for European Market

Press release from the issuing company

Rochester, NY - MARCH 3, 2005-PODi, the Digital Printing Initiative, today announced it will co-host theCaslon Marketing Innovations Forum on Thursday, April 7, 2005, along with the London College of Communications. A powerful lineup of speakers  will offer  a full day of valuable sessions on topics such as best practices in digital print, solution selling strategies, and maximizing client data in variable data applications. The sessions are reinforced by thought-provoking case studies that feature highly successful digital print and cross-media marketing applications. This informative all-day seminar offers valuable information for owners, managers and sales people at service providers; marketing professionals at enterprise organizations; and managers and directors at creative agencies. Early bird registration deadline for the Forum is Friday, March 11. "To stay competitive, marketing professionals and their service providers need to constantly refresh their strategies with exposure to the latest ideas, trends and best practices. The Caslon Marketing Innovations Forum is the ideal opportunity to learn from experts and real end users," said Rab Govil, president of PODi. "The depth and experience of our speakers guarantee a productive day for all attendees." Carolyn Valiquette, General Manager of PODi, will take a lively look at two "must know" topics for today's marketers. In kicking off the forum she will preview the newest trends in the digital print industry as reported in the upcoming Fifth Edition of PODi'sBest Practices in Digital Print report. She'll also draw from proven best practices gleaned from PODi's exclusive collection of over 200 digital print case studies. In "Solution Selling Strategies," Ms. Valiquette will highlight a sales process developed to encourage the sale of strategic, value-added solutions. The transition from selling commodity print to selling "sticky", recurring revenue solutions is critical to the success of any print or marketing service provider in the new world of digital printing. Fraser Church, Business Development Director of DSI, will help attendees learn how to get the most from clients' data in a digital print environment. The presentation will offer insights into how existing data can be utilized to produce successful variable digital print applications that can deliver impressive bottom-line impact for both service providers and their clients. Dr. Rudiger Schmidt, Member of the Executive Board for Bosch-Druck GmbH, will share a very creative and highly successful use of personalization in his presentation: "Personalization puts teeth in dental magazine: New leads and subscribers generated for online dental learning community." This session tells how the advantages of offset printing can be combined with those of variable data printing to create an integrated personalized ad within a publication that readers are already primed to receive. The full agenda along with speakers and session descriptions can be found on the PODi website at www.podi.org.