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Magazine PIB Ad Revenues Rise 9.7% in January

Press release from the issuing company

New York, NY (February 9, 2005) -- Total magazine rate-card-reported advertising revenue for the month of January 2005 increased +9.7%, compared to January of last year, closing at $1,180,141,844, according to Publishers Information Bureau (PIB). Ad pages for January totaled 12,777.63, relatively flat at -0.4% over January 2004. January 2005 vs. 2004 Four of the 12 major advertising categories experienced double-digit increases in both PIB revenue and pages over January 2004: Automotive, Food & Food Products, Media & Advertising, and Financial, Insurance & Real Estate. In particular, Automotive, fueled in part by ads for SUVs, registered its sixth consecutive month of growth. Financial, Insurance & Real Estate retained its momentum from 2004, recording its eleventh consecutive month of gains. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) “We’re very pleased by the solid growth exhibited by the Automotive, Food, Media and Finance categories, whose double-digit gains in pages have offset the relative softness in other major categories,” said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “We’re especially heartened by the dramatic change in Food & Food Products, which posted almost 37% in page growth due to a breadth of products, including prepared foods, dairy, meats, beverages and seasonings. As 2005 progresses, we are confident that advertisers will continue to value the role magazines play in boosting ROI in the media mix.”