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New Vertis Customer Focus Studies Analyze Direct Mail Readership Among Adults

Press release from the issuing company

Baltimore, Md. (January 25, 2005) – Vertis, the premier provider of targeted advertising, media, and marketing services, today announced the results of its proprietary Customer Focus 2005 Direct Marketing studies, which analyze the readership of direct mail in the automotive, financial, insurance, and nonprofit categories. “Consumers are becoming more knowledgeable about the products and services they buy, which causes them to turn to various media for information,” said Thérèse Mulvey, vice president, marketing research, at Vertis. “Based on the readership increase among adults, companies and organizations should consider including a direct mail component in their marketing campaigns when outreaching to new and existing customers.”