International Ad Agency Foote Cone & Belding Chooses Veris for Publication Proofing
Press release from the issuing company
Vancouver, BC, Canada (January 28, 2005) – Creo Inc. is proud to announce that the international advertising agency Foote Cone & Belding has chosen the Creo Veris inkjet proofer for top-quality in-house proofing. Foote Cone & Belding uses the Veris proofer to produce color-accurate proofs for the ads the agency produces for dozens of world-renowned print publications. Foote Cone & Belding began bringing high-quality proofing in-house several years ago. By providing in-house proofs instead of using outside suppliers, Foote Cone & Belding created a new revenue stream that is highly profitable.
“We think the Creo Veris is the best inkjet device on the market,” said Ken Lantz, senior vice-president and director of Print Creative Services, Foote Cone & Belding. “The Multi-Drop Array technology of the Veris proofer is remarkable; it brings the Veris a step up from all other inkjet devices on the market. We love the color fidelity, we love the color consistency, and we love the cost per proof. The resolution and quality of type reproduction is outstanding as well.”
Supports International Standards
The Veris proofer supports Foote Cone & Belding’s effort in an industry-wide drive to standardization in proofing. “We work with major publications—consumer, business-to-business, health care—it’s across the board. Throughout the printing industry, people are working to create standards, and Foote Cone & Belding is on that bandwagon,” said Mr. Lantz. Veris Creo Certified Process proofs comply with both SWOP and GRACoL specifications. “So across the industry, we hope that people will know that files and proofs from our company will match those standards.”
Foote Cone & Belding, an advertising agency network with over 198 offices serving 110 countries, is part of the Interpublic Group of Companies, one of the largest organizations of advertising agencies and marketing services companies in the world.
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