Enfocus Software Appoints Saskia Desmet as Director of International Sales
Press release from the issuing company
Ghent, Belgium -- January 20, 2005 – Enfocus Software, the world leader in PDF workflow tools, announces the appointment of Saskia Desmet as Director of International Sales. In her new position, Desmet will direct the efforts of the international sales team and manage Enfocus' various sales channels. She reports to Patrick Van Dam, who was recently promoted to Executive Vice President Worldwide, Enfocus. Desmet will cover worldwide sales with the exception of North America.
Desmet joined Enfocus in 2000 as International Sales Manager. According to Enfocus, Desmet’s dynamic management style and personal commitment is greatly appreciated by both partners and end-users, resulting in strong sales and enduring partnerships. Desmet has been closely involved in the foundation of the Ghent PDF workgroup and continues to be a driving factor in its ongoing growth.
Desmet is very enthusiastic about her new responsibilities and has high expectations for the year ahead. “It is my goal to take our success in existing sales territories to a new level, and to proactively build sales in new markets,” says Desmet. “Asia is still a large untapped market for us, and with the introduction of Japanese language versions of PitStop, we are steadily increasing our Asian market presence.”
Plans are underway to appoint a new Sales Manager who will direct the international sales team's efforts in the Asian market. The Japanese market is rapidly adopting PDF as the preferred file format in print production. PitStop Server and PitStop Library were the first Enfocus products localised for distribution in the Asian market.
Desmet is also responsible for managing OEM partnerships. She will continue Enfocus' tradition of excellent support and service for these valued partners. Major suppliers such as Agfa, Artwork Systems, Creo, Electronics for Imaging (EFI), Fujifilm, Global Graphics, Heidelberg, Xerox, Vio Worldwide, Xitron and Screen Europe have integrated Enfocus technologies into their own PDF workflow system offerings. In her new position Desmet will continue to focus on expanding strategic partnerships, while maintaining a high level of support for Enfocus' network of distributors and resellers.
Van Dam says “Saskia is a very enthusiastic saleswoman with the top-level skills that this position requires. She has been very successful in her sales region, resulting in robust sales figures. Her dedicated involvement with the Ghent PDF Workgroup has directly contributed to its growth and success. Saskia has built excellent relationships with various Graphic Arts trade associations. I have full faith in Saskia to bring the same level of success to this new challenge."
Desmet will combine her new responsibilities with her current activities in the Ghent PDF Workgroup. As Executive Director of the Workgroup, she is in charge of all day-to-day activities and serves as a focal point for internal communications.
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