Colleyville, TX (January XX17, 2005) – Madison Advisors, an advisory firm that advances the print and electronic communications objectives of Fortune 1000 companies, today announced that Kemal Carr, president and principal analyst, will address enterprise and industry executives at Xplor’s Two-day Variable Data and Digital Color Conference held in conjunction with Graphics of the Americas, February 3-4, 2005, Miami Beach Convention Center, Miami Beach, Florida. Carr’s session titled, Creating a Strategy and Establishing Metrics is designed to provide attendees with an understanding of how to approach the complex process of creating, implementing, and measuring a document strategy that accounts for their unique needs. “While Graphics of the Americas has historically been a graphic arts industry event, many elements of this industry are converging with those of the variable data and transactional printing,” said Skip Henk, EDP, president and CEO of Xplor, International. “In addition, 34% of last years 22,000 GOA attendees indicated they are looking closely at variable data and digital color to grow their business.” Mr. Carr’s management and executive-level session will be held on Friday, February 4, 2005 at 9:00 AM. Carr will review the critical components behind a successful document strategy. He will provide insight into developing a strategy that positions organizations to achieve their unique goals, including those around variable data and color print. In addition, he will provide expertise on how to execute on the strategy with a phased implementation approach while helping attendees understand how to build metrics to measure the near- and long-term success of their strategy. Carr will also share tips from Madison Advisors’ proven document strategy methodology, as well as best practices from industry leading organizations across a variety of verticals. Kemal Carr, EDP is president of Madison Advisors, an advisory firm that specializes in print and electronic communications. Kemal is also a member of the Xplor Association Board of Directors (ABOD). Kemal acts as a principal analyst for Madison Advisors providing project-based advisory services designed to assist clients with business strategy and technology selection decisions. Prior to forming Madison Advisors in 2001, Kemal held various system roles including three years with an industry analyst group and seven years in the Systems Company of Fidelity Investments. Carr is a frequently sought after speaker with Xplor’s local chapter, annual global conference, as well numerous industry events. More information on the conference can be found at www.xplor.org/goa and for Graphics of the Americas, www.graphicsoftheamericas.com.