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2004 Marks Strongest Close for Magazine Advertising Since 2000

Press release from the issuing company

New York, NY (January 10, 2005)—Total magazine rate-card-reported advertising revenue in 2004 closed at $21,355,202,802, an increase of +11.1%, with ad pages totaling 234,387.32, a +3.8% gain, according to Publishers Information Bureau (PIB). The gains in 2004 rated as the highest percentage increase in dollars and pages since 2000. Total PIB revenue for the month of December 2004 closed at $1,959,023,334 an increase of +17.2% compared to December 2003. Ad pages totaled 21,216.34, up +10.4% from last year. December marked the eighth straight month of page and dollar growth in 2004. December 2004 vs. 2003 Ten of the 12 major advertising categories recorded both PIB revenue and page increases in December. Double-digit page and PIB revenue gains were seen in six major categories: Automotive; Apparel & Accessories; Toiletries & Cosmetics; Home Furnishings & Supplies; Media & Advertising; Drugs & Remedies; and Food & Food Products. Financial, Insurance & Remedies, with its modest growth in December, registered tenth straight month of gains in 2004. (Twelve categories are the most significant contributors to PIB revenue, comprising approximately 85% of total advertising spending.) January - December 2004 vs. 2003 (Click here for Magazine totals) For full-year 2004, 11 of the 12 major advertising categories saw an increase in PIB revenue and pages over the previous year. The strongest performers have been Financial, Insurance & Real Estate; Food & Food Products; Media & Advertising; and Public Transportation, Hotels & Resorts. “The momentum magazines gained through 2004 resulted in a solid finish, a sign of advertisers’ increased recognition of the medium’s ability to improve ROI,” said Ellen Oppenheim, EVP and Chief Marketing Officer, Magazine Publishers of America. “While individual months may be up or down, the overall trend speaks to the vitality of magazines.”