John Santoro Joins APT Digital Marketing Solutions
Press release from the issuing company
Moonachie, NJ, January 13, 2005— APT Digital Marketing Solutions announced today that John Santoro has joined the company as business development manager for digital solutions. He will be responsible for growing APT Digital’s 1:1 marketing, personalization and web-enabled customer base. Santoro brings to APT Digital more than 20 years of experience in sales, business development, account management and market analysis for major financial, pharmaceutical, insurance and retail companies.
“Throughout his career, John has demonstrated a real talent for analytical thinking and strategic planning that has led to major improvements in client communications, product innovations and sales programs,” said Nicholas Brusco, president, APT Digital. “He will be a major asset to APT Digital and we look forward to the talents he will bring to our customers in helping them grow their businesses.”
As a skilled negotiator, innovative problem solver and effective communicator, Santoro is a proven success in establishing strong long-term business relationships. He most recently served as a senior account manager for Dendrite International, Inc. in Bedminster, NJ. Prior to joining Dendrite, he worked for Tampa-based Connect Media, Inc. as vice president of sales, where he brought in enhanced direct marketing services to include CRM, consumer segmentation/modeling, database builds and integration and market segmentation and analysis.
Additionally, Santoro has held sales and management positions for major consumer and business-to-business organizations, boosting sales and profits by improving and creating new sales and marketing programs, establishing new business relationships, implementing effective sales training and conducting quality market analyses.
“APT Digital Marketing Solutions is a leader in one-to-one marketing and offers the most innovative technology available to help companies create closer relationships with their customers through more effective print and web-based solutions,” said Santoro. “This position gives me the opportunity to be a part of an enterprise that is as passionate as I am about providing innovative solutions to challenges that help companies improve and grow.”
Santoro earned his BA in marketing management from Pace University in New York and an MBA in finance from St. John’s University in New York.
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