Editions   North America | Europe | Magazine


EFI, Xerox Collaborate To Deliver New Printer For Graphic Arts Professionals

Press release from the issuing company

SAN FRANCISCO--Jan. 10, 2005-- At Macworld San Francisco 2005, the world's most comprehensive Macintosh operating system event, EFI and Xerox Corporation will be launching the Xerox Phaser EX7750 color laser printer to deliver high-caliber color fidelity, image quality and performance for graphic arts professionals who need to quickly produce complex color documents such as brochures, mailers and other documents. The Phaser EX7750, demonstrated at Xerox Macworld Booth No. 1043, is a bundled system that includes the EFI Fiery EX7750 color server and the award-winning Xerox Phaser 7750 color printer. Color servers are workstations that process print files and drive the printer. Expanding Xerox's portfolio of graphic arts products, the Phaser EX7750 provides the power, color precision and advanced workflow controls to support a wide range of graphic arts and production applications in environments from short-run printing to in-plant print shops. The Phaser EX7750 color management tools produce the consistently high-quality documents customers want -- streamlining the printing process and eliminating extra review cycles. The Phaser EX7750 is the latest result of the long-standing collaboration between EFI and Xerox, which includes Fiery servers optimized for the Xerox DocuColor 12 copier/printer, DocuColor 3535 multifunction system, DocuColor 5252 digital press, DocuColor 6060 digital press, DocuColor 8000 digital press, and the Xerox iGen3 Digital Production Press. "The Phaser EX7750 is designed to provide customers with increased productivity, saving them time and money as they produce outstanding prints," said Tim Williams, president, Xerox Office Group. "The Phaser EX7750 bundles the Fiery EX7750 server with the Phaser 7750 color printer to create a 'one-two punch' that can handle even the most complex projects." "Xerox and EFI share a commitment to provide optimal solutions for the full gamut of customers ranging from smaller print shops and office environments to high-end production," added Frank Mallozzi, vice president of Worldwide Sales, EFI. "The Phaser EX7750 is another terrific opportunity to show graphic artists who demand high-quality, high-performance color printing capabilities why Fiery consistently earns the industry's accolades." Based on Xerox's expertise in digital printing and on Fiery technology that exceeds performance and precision standards, key Phaser EX7750 features include: Color Management Fiery ColorWise, industry-leading color management software, offers built-in intelligence for producing consistently precise colors from all applications, platforms and file formats. Features for novice and experienced graphic artists make the Phaser EX7750 easy to use. Advanced functionality includes auto trapping for layering graphics and Spot-On color technology for color accuracy. Job Management With Command WorkStation, EFI's award-winning user-friendly interface, technologically advanced architecture and sophisticated engineering come together to ensure a cohesive workflow. Guiding people through every job process, Command WorkStation enables easy queue management and Raster Image Processor control. Performance A powerful server supporting print resolutions of 600 dpi at 35 ppm print speed as well as a 1200 dpi high gloss mode equip the Phaser EX7750 to produce glossy finish, high-quality brochures, posters, mailers and more on-demand. Pricing and Availability The Xerox Phaser EX7750 color laser printer is available through the Xerox direct sales force, authorized sales agents, and authorized resellers. The Phaser EX7750 starts at an estimated retail price of $17,899.