NASHVILLE, TN.—January 10, 2005—Point Balance, a leading executive education and management consulting firm serving the graphic communications industries, today announced the launch of Management Insight, a quarterly publication designed specifically for managers of graphic communications enterprises. The goal of Management Insight is to provide leaders of graphic communications companies with relevant, timely, and in-depth information, analysis, and commentary that can improve business performance.
Most issues of Management Insight will focus on a single topic. This format will allow the publication to provide a depth of coverage that falls between a typical magazine or newsletter article and a full-length book..
G. David Dodd, a principal of Point Balance, described the niche that Management Insight will serve. “The graphic communications industries,” Dodd observed, “are fortunate to be served by several excellent trade magazines and newsletters. However, the objectives and formats of those publications make it difficult for them to devote a significant number of pages to a single topic. That’s what Management Insight is designed to do. The closest analogy would probably be the Seybold Reports of several years ago. But, instead of dealing with technology topics, Management Insight will focus on a broad range of management, financial, and marketing issues.”
Dodd went on to say that the first issue of Management Insight provides a good example of the kind of topic the publication will address in future issues. “Even though the industry is rebounding,” Dodd noted, “most graphic communications companies are still facing tough pricing pressures. In this environment, managers must develop a pricing strategy and a pricing process that can win profitable prices in the marketplace. The first issue of Management Insight describes a practical process for reestablishing the critical link between value delivered and price earned.”
The first issue of Management Insight retails for $29.95 and can be ordered online at www.pointbalance.com.
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