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Graphics of the Americas Provides Attendees with Unique Opportunities to Grow Their Businesses

Press release from the issuing company

Miami Beach, Florida– January 4, 2004–Graphics of the Americas, the largest annual international graphic communications education and exhibit showplace, today announced the addition of the On Demand Book Making Factory to the Miami Beach exhibit floor. The pavilion, occupying a significant portion of the Graphics of the Americas show floor, will provide attendees with a complete solution to expand their business into the growing on demand book making market. The On Demand Book Making Factory will feature ExactBind who will provide tabletop rotary binders and creasing equipment, in addition to filmstrip lamination products and laminators from D&K Group, digital printing by Hewlett Packard, precision trimming from Multiboard and paper stock from Smart Paper. “The on demand book making market is an area of tremendous opportunity for printers and thought to represent a $1.27 billion dollar market,” said Chris Price, vice president and general manager of Graphics of the Americas. “We’re excited to present the On Demand Book Making Factory and a close-up look at this growing market for this year’s attendees at Graphics of the Americas.” In addition to demonstrating a tabletop perfect binder that’s ideal for on demand book marking, ExactBind West is announcing a web-based Rapid Publishing system that includes variable data book templates for real estate proposals, church directories and generic books. In addition, all of the On Demand Book Marking Pavilion vendors will have individual stations that showcase their new equipment and highlight their company’s products. The on demand book making market offer a number of advantages to publishers over traditional offset-based publishing including improved time to market, reduced inventory demands and minimized risks for prototypes or test marketing. In addition, on demand book making has a number of applications including database custom publishing, keep-in-print programs, short-run publishing, educational courseware and prepublication copies. According to InfoTrends/CAP Ventures and Frank Romano, the on demand book publishing market is expected to grow to from 2 percent of all book pages in the year 2000, to 100 billion book pages by 2015 at a conservative growth rate of 30 percent annually.