Ghent Workgroup Retains Helene Smith Public Relations
Press release from the issuing company
Ghent, Belgium – December 16, 2004 – The Ghent PDF Workgroup (GWG), the international congress of graphic arts professionals established to create, test and disseminate best practices and specifications for publishing workflows; and Helene Smith Public Relations & Marketing Communications (HSPR); today announce that HSPR will represent the Ghent Workgroup beginning immediately. HSPR will work with vice chair David Zwang and the GWG marketing committee to promote GWG and its activities.
“The Ghent Workgroup, one of the youngest organizations of its kind, is the type of intense, fast-moving organization we love to work with,” says Helene Smith of HSPR. “This group has not only shown the industry how quickly even the most disparate group of individuals – in virtually every time zone – can work together to produce tools for the benefit of the industry at-large; they have also demonstrated that specifications and best practices creation can match, and even beat, the pace of technological progress without compromising quality or buy-in.”
Smith says she and her colleagues look forward to helping the organization promote its expanding projects, including the development of specifications for packaging workflows, ICC color managed workflows, job ticketing for ad and page based workflows, RIP/Output, and direct digital imaging from Microsoft Office applications.
“HSPR are well-known and respected communicators, and we look forward to working closely with Helene Smith and her team of skilled professionals to communicate our work to all who can benefit,” says David Zwang.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.