Pageflex and NexPress Solutions Bring VDP Software to Digital Print Providers
Press release from the issuing company
CAMBRIDGE, Mass.--Dec. 13, 2004-- Pageflex, a leading provider of Web-to-print technology, and NexPress Solutions, Inc., a Kodak company, today announced an agreement in which PAGEFLEX variable data publishing technology will be available to NexPress customers and prospects.
"We are extremely pleased to announce this agreement," said Anna Chagnon, Pageflex CEO. "We are already working with NexPress at several customer sites and I am confident that the combination of PAGEFLEX software, our VDX driver, and output from the KODAK NEXPRESS 2100 press will create a powerful, high-quality Web-to-print workflow."
PAGEFLEX solutions drive sophisticated variable data designs in which elements on a page can flex and reposition based on designer-specified criteria to accommodate varying amounts of personalized content. For example, when the length or size of custom content is different than the size of the box the content is flowing into, the box can expand in either the horizontal or vertical direction (or both), to accommodate the content. Designer-specified rules determine the maximum and minimum dimensions, as well as behavior of the surrounding elements on the page. The result is the ability to define sophisticated templates that accommodate a wide range of variable content by flexing the page layout.
The solutions, including PAGEFLEX Mpower for sophisticated variable data publishing, and PAGEFLEX .EDIT for interactive, online document customization, will be available for Web-based demonstrations to NexPress customers and prospects. Additionally, the two companies plan to collaborate on marketing and sales initiatives. The PAGEFLEX VDX driver that is based on the ANSI PPML/VDX standard has been tested by NexPress Solutions and has achieved the NexPress Qualified Solution designation.
"We are pleased to be working with Pageflex. NexPress' strategy is to align itself with a select group of solution partners that bring significant, demonstrable value to the NexPress solutions portfolio," said Chris Bondy, vice president, professional services and solutions, NexPress Solutions. "Pageflex delivers significant value with a powerful platform that allows customers to design highly personalized printed materials that accommodate a high degree of flexibility and variability."
Several of our mutual customers have been using Pageflex technology with a VDX workflow to their KODAK NEXPRESS 2100 digital color production presses since the release of the PAGEFLEX VDX driver earlier this year. With the magnitude of high-volume variable data printing in these businesses, these customers have realized tremendous time savings with the combination of PAGEFLEX software and the NEXPRESS 2100 press in a VDX workflow.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.