Mohawk Launches New Web-Based, Interactive Environmental Calculator
Press release from the issuing company
(Cohoes, NY) - Major corporations are looking for new ways to communicate their environmental commitment to customers. Increasingly, those customers are looking to Mohawk for FSC certified recycled papers made with wind power. Now paper specifiers can show their corporate customers the tangible results of their buying decisions with Mohawk’s new, web-based Interactive Environmental Savings Calculator.
Corporate customers know they should use environmentally friendly products, and they know why…conceptually, that is. They understand that using recycled paper is not only good for the environment but it also resonates with customers and the investment community. But how can paper specifiers help their corporate clients really understand the extent to which they are helping when they specify recycled paper? What if there was a tool that helped paper specifiers quantify the environmental savings for every project specified on recycled paper? Mohawk’s new Interactive Environmental Savings Calculator does just that. This device is already helping printers and paper specifiers see and believe the impact they can have by choosing to produce their work on recycled paper. Now paper specifiers can use this tool with corporate customers who are interested in environmentally sound products.
For instance, if a corporate customer produced just 10 average sized brochures per month on a Mohawk 100% PCW paper like Mohawk Options, that customer would eliminate over 12,000 lbs. of atmospheric emissions in just one year!
This tool is already being embraced all over the country. Michael Joyce, Director of HDR, one of the country’s leading architectural firms and a long-time leader in the green building industry, has taken a proactive role in evaluating and communicating the environmental results that can be achieved through printing. One way is by tracking the print projects his firm implements to determine if the decisions and specifications made are consistent with the firm’s green imperative.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.