Moonachie, NJ, March 10, 2005 — APT Digital Marketing Solutions announced today that Ameritas Acacia Companies has selected Standard & Poor’s Plan on Demand as its web-based enrollment kit services provider. Created by Standard & Poor’s, a leading provider of independent investment research, ratings and indices, and variable print specialist APT Digital Marketing Solutions, Standard & Poor’s Plan on Demand is a secure, web-based service that will provide Ameritas Acacia the ability to customize enrollment kits and order only the number they need, eliminating the cost of potential waste associated with bulk printing.
Ameritas Acacia selected Plan on Demand to improve time to market and reduce the expense associated with warehousing printed materials. Standard & Poor’s Plan on Demand allows Ameritas Acacia’s users to answer a series of questions that trigger individualized kit output. The system creates a variable page count document that can be proofed online and printed directly on preprinted shells. Benefits include eliminating the cost of potential waste associated with bulk printing, generating books that hold timely information relevant to the recipient and reduced postage costs.
“The Ameritas Acacia Companies set the standard when it comes to providing ways to exceed customer expectations,” said Nicholas Brusco, president, APT Digital Marketing Solutions. “We are proud to be a part of Ameritas Acacia Companies’ Plan on Demand initiative and to deliver quality plan documents tailored to their customers’ needs.”
“Customized enrollment kits are key elements to a successful retirement plan communications campaign,” adds Brian Johnson, retirement communications editor at Standard & Poor’s. “Standard & Poor’s understands the critical need of plan providers to improve time to market while limiting excessive costs. Plan on Demand allows our customers the flexibility to meet both needs.”
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