Editions   North America | Europe | Magazine


Leading Detroit Graphic Arts Company Taps Into Benefits Of Monitor Proofing

Press release from the issuing company

Norwalk, Connecticut, USA – After a rigorous color testing and approval process, Brophy, a graphic solutions and multimedia company in Detroit, Michigan recently decided to install the Kodak Polychrome Graphics (KPG) Matchprint Virtual Proofing System. KPG’s monitor proofing solution enables the engraver’s customers to benefit from streamlined production cycles and increased collaboration throughout the proofing process. “With the Matchprint Virtual Proofing System we can offer our customers an emerging technology that saves them time and increases collaboration between all parties involved,” said Howard Brophy, President. “The Matchprint Virtual Proofing System drives time and geography out of our workflow and ultimately increases efficiency production time.” The Matchprint Virtual Proofing System enables online viewing of the many rounds of proofing that occur before a file receives approval for print. The SWOP-certified system can be used for content, imposition and color-critical proofing, predicting press results, checking for file integrity, routing jobs for approval, and communicating print expectations. Brophy serves as the first installation in Michigan for KPG’s monitor proofing solution. For one of its first projects, the company used the Matchprint Virtual Proofing System to generate proofs and demo files for a KPG product demonstration at drupa. “By installing the KPG Matchprint Virtual Proofing System, Brophy continues its tradition of employing the latest technology to meet customer needs,” said Rob Pipe, Business Director, Virtual Proofing, KPG. “The company saves its customers time and money, without sacrificing any quality. That’s a great formula for growing one’s business.” The Matchprint Virtual Proofing System consists of high-end, customized CRT monitors, proprietary color management technologies and the KPG RealTimeProof suite of Web-based image viewing and collaboration tools. Designed to provide the convenience and ease of use that graphic arts professionals have come to expect from digital technology, the Matchprint Virtual Proofing System is compatible with commonly used graphic arts file formats such as Scitex CT/LW, Tiff-IT, PDF, DCS, DCS II, PS, EPS and Tiff, and uses an application service provider model that is built on a secure and robust database that allows users to access files through their standard Web browsers. Proofs can be viewed and managed entirely online, including the ability to make annotations and mark-ups similar to hard-copy proofs. Brophy is an innovative premedia company located in Detroit, Michigan, that offers a wide range of integrated solutions for print and electronic media. The company’s services include graphic design, web design and programming, retouching, art creation, 3-D modeling, digital prepress, asset management and printing. Brophy has served the advertising, automotive, food, packaging and retail industries for 65 years. For more information, please see the company’s website: www.brophy.com.