ASTON, Pa., & ROCHESTER, N.Y.--Dec. 6, 2004-- GCom2 Solutions, a digital marketing and print solutions company, has installed a Xerox iGen3 Digital Production Press to grow its color and personalized printing business.
With the new color press, GCom2 expects to increase its digital revenue by 50 percent in the next year and expand into new industries such as automotive, education, pharmaceutical, real estate and commercial landscaping. According to the company, the installation of the Xerox iGen3 represents a long-term commitment to a growing digital industry.
The Digital Services Division of GCom2 had been doing basic personalized printing -- where content and images vary from page to page -- before adding the iGen3 press, but it was primarily limited to a person's name and address. With the Xerox iGen3, the company can produce highly customized marketing pieces where each document has different messages and images.
"Our customers want a better return on investment from their marketing efforts, and the iGen3 press and its personalization capabilities will now allow us to do that," said Robert Smith, vice president and general manager, Digital Services Division, GCom2 Solutions. "With the iGen3 press, we can produce faster than ever short-run, customized, full-color marketing pieces that get better response results."
The company created its own personalized marketing campaign to demonstrate to potential customers the power of one-to-one marketing and how it can help grow their businesses. The campaign is still in progress, but it already has earned GCom2 several new customers, including:
A national bank that is now sending personalized postcards to existing clients to promote other services. The bank customizes the pieces based on what type of account the customer has -- checking, savings or commercial, for example -- and includes a contact person at the prospect's local branch.
A national landscaping company that has printed a large amount of promotional postcards in the past but found that the local branches weren't always mailing them out. As a result, the content became obsolete. The company now uses GCom2 to print short-run, personalized postcards on-demand, including customized images, messages and contact information for the local branch.
In addition to personalized jobs, GCom2 is using the 100 pages-per-minute iGen3 press and digital workflow technologies to efficiently print high-quality, short-run, full-color books, catalogs, brochures, newsletters, direct mail pieces, inserts and fliers.
"We saw the output -- speed and image quality -- from the iGen3 press and knew it would change our business," said Smith. "Xerox has gone the extra step. They understand our business needs and have shown us how to significantly boost our bottom line. This digital press definitely gives us an edge over the competition."
To ensure a quick start-up, Xerox deployed a SmartPress Production Consultant as part of its customer business development team to work on-site and help GCom2 take full advantage of the iGen3 press' revenue-generating capabilities.
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