Gina Testa, vice president, Customer Business Development, Worldwide Graphic Communications Industry Business, Xerox Corporation, was recently appointed as the marketing committee chairperson for the Print Council, a business development industry alliance dedicated to promote the greater use of print media. Testa will be responsible for overseeing the Council's marketing activities including media relations, advertising and promotion, and direct mail.  "This is a great opportunity to help promote the many practical business reasons to use print," said Testa. "For example, there is a growing need by companies to influence potential customers with relevant cross-media communication campaigns with a focus on print." Through education, awareness, market development, advocacy, and research, The Print Council serves the industry to develop, maintain, and increase the market for printed goods. Founded in the fall of 2003, its founding members represent some of the largest and best-known names in the industry, and include printers, vendors/suppliers, media partners and associations. At Xerox, Testa is responsible for developing the strategies and implementing the marketing programs that will increase production color and monochrome digital print volumes and revenues on a global basis for Xerox customers. She brings more than 25 years of management experience in a variety of financial, operations, product delivery and marketing capacities to her new role as marketing committee chairperson.