TUSTIN, Calif., (Feb. 15, 2008) Expected to attract 2,500 to 3,000 attendees ? nearly double the audience of the 2007 show ? PrintFest 2008 continues it's steady growth with more exhibitors participating than ever. The two-day expo, which is the first to connect the world of print with marketing, creative, and cross media, will take place at its new home at the Anaheim Convention Center, March 28-29, 2008. To date, 150 exhibitors are scheduled to showcase their newest tools and product offerings to commercial and inplant printers in the main PrintFest expo, while printers and other service providers will be demonstrating the latest solutions for marketers, designers and print buyers in the new DMwest pavilion.
At PrintFest 2008, exhibitor and official cross media campaign Premiere Sponsor Xeikon/Punch Graphix Americas will showcase a range of unique digital color applications all produced on Xeikon's flagship product, the Xeikon 6000. "Unlike the other digital color presses, the Xeikon 6000 does not have any frame or sheet size restrictions. It has a web width of 20 inches and virtually no restriction on the length of the printed page. This format flexibility, combined with an unparalleled speed of 170 letter-size pages per minute, provides a competitive advantage to the Xeikon 6000 in terms of duty cycle and productivity," said Michael Ring, chief marketing officer and vice president of business development, Xeikon/Punch Graphix Americas, who will also be featured in the Keynote presentation on Friday morning.
Exhibitor xpedx, which serves graphic professionals across creative, pre-press, on-press and post-press functions, will be demonstrating a RYOBI six-up, high-speed multi-color press running live on the expo floor in booth #335. They'll also demonstrate an FMA offline UV coater and a C.P. Bourg BB3002 perfect binder.
Attendance Expected to Double
"With the new DMwest direct marketing expo pavilion and conference sessions, cross-media campaign case study, Adobe sessions on Saturday, partnership with Labels & Labeling magazine, Quark Exhibitor Presentation Stage, and so many stellar innovations being introduced on the show floor, this year's PrintFest looks to hit the mark and exceed our expectations," said Chris Jacobson, PrintFest 2008 founder and producer. "Based on projections for our new cross media campaign in comparison to last year's static direct mail efforts, we expect attendance to nearly double since the response rate will be significantly higher due to targeted list data and messaging."
Welcoming this larger audience at the front of the show in booth #211, Presstek will showcase its environmentally friendly digital offset DI presses, chemistry-free CTP systems and workflow solutions. Presstek President and PrintFest Keynote presenter, Jeff Jacobson said: "Presstek will demonstrate how its solutions are good for the environment and good for business by printing higher quality, faster and more profitably. And for integrated marketing campaigns, you can achieve the highest quality personalized printing at the lowest cost by printing the shells with the Presstek DI and then overprinting using a toner-based or inkjet device."
Other exhibitors at PrintFest 2008 include:
MMi and its subsidiary, Imago Digital, will be featuring solutions in the areas of Data Management, Variable Digital, Laser Print Technologies and up-to-the-minute Direct Mail Marketing Services, serving a wide range of industries with world-class data integrity and personalization technology.
As part of PrintFest's official attendee marketing program, Imago Digital, in partnership with Hewlett-Packard Company, will produce a custom, last-minute PURL campaign for local Anaheim and surrounding area printers and designers on the HP Indigo.
KBA booth will be demonstrating the features of the 2006 PIA/GATF InterTech award winning Genius 52 UV press, the world's first waterless UV press that offers ease of use for press operators and the ability to print on a wide range of substrates, including plastic and lenticular.
Rollem International's demonstrations in booth #317 will include streamlined finishing for all types of direct mail products including a new two-directional slitting technology for both digital and offset products with the ability to finish products and deliver them directly to mail bins in mail sort order. Other Scoring, Perforating, Slitting and their new automated line of Paper Drilling products will also be on display.
MGI will be showcasing their complete line of digital printing & finishing solutions for paper & plastic applications at PrintFest 2008, including the Meteor DP40 Pro 4-color digital press, UVarnish off-line infrared/UV coater, PressCard Pro hot platen lamination unit for plastic cards, and the UFA3 multi-function finishing unit. In addition, PrintFest attendees will receive an exclusive West Coast sneak preview of MGI's next generation of digital presses, in advance of its official launch at Drupa in Dusseldorf, Germany, in May 2008.
infoUSA, Mid Markets Division, which is also a PrintFest cross media campaign sponsor, will be presenting "MarketZone Gold," an internet-based solution offering B2B marketers database support for customer acquisition and retention strategies. This solution allows businesses to leverage both their existing customers and infoUSA's business database to analyze their markets, make strategic decisions, develop marketing campaigns and generate sales leads.
Presentation Folder, Inc. will be showing samples of several new custom production folders that are currently selling well to corporate marketers and offer a significant mark-up for brokers.
1-888-ScanVan, which provides inexpensive scanning services, will be doing on-the-spot 400 DPI commercial quality high-speed scans of photos from their 31-foot ScanVan. Attendees will be able to pick up their CD before they leave the show.
For sheet and paper counting and batch tabbing equipment needs, both online and offline, U.S. Paper Counters will be demonstrating a wide range of products suitable for any need or budget.
PrintShift will demonstrate their Internet-based ?Shop Floor Management Software' that is affordable, easy to use for even the smallest of print shops.
The PlateWriter 2000 Computer to Metal Plate System will be featured in leading manufacturer and distributor, Glunz & Jensen, Inc.'s booth. The PlateWriter 2000 provides a complete solution starting at $25,000.
BCC Software will showcase the latest enhancements to Mail Manager 2010, BCC's flagship postal software solution and an ideal entry point for new-to-mail printers. The company will also demonstrate the Mail Verifier Plus, which was named "Worth a Look" at Graph Expo 2000.
Robatech will demonstrate its line of adhesive application equipment, which can be used for all hot melt adhesive and/or cold glue projects. It will be on display for use in packaging, graphics, electronics, cosmetic applications and product-assembly.
Baldwin and Prisco will be showcasing products to help printers meet the new SCAQMD regulations: Prisco PREPAC Cloth Rolls, Dry-Roll to PREPAC Conversions and Baldwin IMPACT Retrofits.
Brandtjen & Kluge will be demonstrating the Kluge ComFold automatic folder gluer demonstrated in booth #411. The ComFold is compact, optimized and modular built for converting carton, media, mailing, tipped and inserted products. The folder gluer has proven dual stream capabilities of speeds up to 76,000 pph.
Other exhibitors of note include Duplo, Kelly Paper, GMS Gluing Machinery & Systems, Quark, Hamada, Spectrecom/Epson, and Primary Color. A complete list of exhibitors, floor plan, and online show guide are available online at http://www.printfest.com.
New DMwest Expo Pavilion Exhibitors Speak Out
In addition to traditional PrintFest exhibitors, the new DMwest pavilion adds an extra dimension with solutions geared toward the end-user customer. "By integrating our direct marketing expo as a pavilion on the PrintFest show floor, we bring extra value to both our printer and solution provider exhibitors, as well as expanding PrintFest's reach to include educating and demonstrating solutions for the marketing executives and creatives that are their customers, all under one roof," said Bob Hughes, Executive Director of DMAwest Affiliates. "We're truly bringing together the worlds of print and marketing here."
Daniel Kam of Wet Ink Printing has been a featured presenter in the conference the last two years as an expert in wide format printing. The company also specializes in multi-channel print communications, providing full service design, commercial offset lithography, digital printing, large & grand format inkjet printing, & apparel screen printing. Wet Ink Printing will be demonstrating turnkey ?one-stop shop' solutions for corporations, small businesses, marketing and advertising companies.
Also new to PrintFest and the DMwest Pavilion is MailBlazer, which specializes in unique direct mail products involving recipient interaction. Says, Tom Robison, "MailBlazer has exhibited at the national DMA show for the past two years. PrintFest's new combined format now gives us an opportunity to introduce our products to both trade and end user local direct mailers all in one show." These products include cards, repositionable notes, magnets, and labels all of which are personalizable for one-to-one marketing.
Cross-Media Platform Case Study Presentation
PrintFest 2008's in-depth case study on Thursday has already attracted many printers, marketing executives, creatives and print buyers. The session will provide attendees with an insider's perspective on how the PrintFest 2008 attendee marketing campaign was conducted using a cross-media Website, variable data printing, publishing and email marketing techniques.
Keynote: The Future of Print and Marketing
On Friday the Keynote session will spotlight: Jeffrey Jacobson, president & CEO of Presstek; Charlie Corr, vice president of Corporate Strategy for Mimeo; Matt Mansfield, deputy managing editor of the San Jose Mercury News; and Michael V. Ring, chief marketing officer and vice president of business development for Punch Graphix Americas Inc./Xeikon. The session will be hosted by Dr. Joe Webb, director of WhatTheyThink.com's Economics and Research Center. Each speaker will present his unique viewpoint on "The Integration of Print with the Future of Marketing Communications." There will be extra time allotted for Q&A at the end of the session.
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