El Mercurio Upgrades With Goss Press Color Expansion
Press release from the issuing company
November 12th, 2004 - Following enhancement upgrades to its Goss Metroliner press in 2003, El Mercurio of Santiago, Chile has placed an order with Goss International to further upgrade color capacity with the installation of five additional printing couples for its existing Goss Colorliner press.
Rodolfo Alvarez, Operations Manager at El Mercurio comments, "Our last set of upgrades in 2003 continued our tradition of always trying to improve our printed quality. We have always aimed to stay ahead with trends in the industry and this latest installation of an additional five printing couples will give us more color ensuring that we are able to satisfy all requirements for color advertising."
El Mercurio's main title of the same name is one of Chile's most influential and prestigious newspapers. It has a daily circulation of 150,000 reaching a peak on Sunday at 300,000 copies. Its leadership in the market and drive to remain in number one position has been instrumental to this investment.
Alvarez continues, "With a modest investment we are able to cost-effectively increase our share of the advertising market in Chile and transform our press halls into a state-of-the-art production facility."
Julio Gostisa, Sales Manager for Latin America at Goss International said, "El Mercurio has placed this order with Goss for additional cylinders because color pages are in high demand in their market. El Mercurio has a long history using Goss branded products and with a series of enhancements over the past couple of years has been able to make the most of its original investment without the requirement for major press investment."
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