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Prinova Hires Tamara Sargeant as Vice President Design Services

Press release from the issuing company

Toronto, Ontario, October 21, 2004 — Prinova, Inc. a provider of innovative document design, development and delivery solutions, announced today that Tamara Sargeant has joined the company as vice president of design services. In this new role, Sargeant will be responsible for helping Prinova’s clients to create effective enterprise document solutions that leverage an integrated design and development approach. Her primary focus will be helping Prinova’s customers transform their invoices and statements into powerful marketing tools through information design, plain language and personalized messaging. Most recently, Sargeant held the position of manager for Symcor’s Art and Logic group. In this capacity, she led a team of consultants and designers to redesign statements for most of Canada’s leading financial institutions. Prior to working for Symcor, Sargeant worked as a senior consultant for Simplified Communications Group in Toronto and Siegel and Gale in New York City where she honed her experience in plain language writing and designing system-generated documents across the financial, telecommunications and retail industries. “Tamara is joining Prinova to expand our offerings to include innovative design services that consider the document a powerful marketing vehicle,” said Nick Romano, president of Prinova. “She brings to us broad experience in working with clients in a variety of industries on more effective statement design. This will help our customers find ways to use their invoices and statements to enhance the relationships they enjoy with their customers and realize a measurable return on investment in doing so. We are excited about the expanded focus Tamara brings to Prinova.” Sargeant graduated in 1995 from Carnegie Mellon University in Pittsburgh with a Master of Arts in Professional and Technical Writing and a specialization in Information Design and Online Communication.