Chicago, IL, October 2004— Tom Defino, a Vice President and partner of Tukaiz, LLC—a creative services group based in the Chicago suburb of Franklin Park, Illinois—is one of three printing industry executives collaborating on a recent book describing how printers can implement cross-media programs for their clients. The book, Cross-Media Cookbook: A Strategy Primer, was published recently by NAPL: The National Association for Printing Leadership. The new book—coauthored with Mark Evans and Laura Gale—describes a step-by-step process for defining, planning and implementing cross-media services for print customers. In the book, printers can learn how to leverage their core competency of managing clients’ digital information into profitable, new cross-media services and products, as well as how to introduce and sell these services. The new publication is available from NAPL at www.napl.org.
In discussing the new publication, Frank Defino, Sr., Chairman and CEO of Tukaiz, LLC, said: “Tukaiz customers have long benefited from our ability to execute their concepts in several media. The cross-media phenomenon has now gone mainstream, and the fact that Tom was selected as one of the principal authors of this exciting new book is testimony to our nine years of pioneering the cross-media approach to advertising.”
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