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Pageflex Announces Powerful New Software for Coordinated Print, Email and Web Direct Marketing

Press release from the issuing company

Chicago, IL — October 11, 2004 — Pageflex, the leading provider of Web-to-print technology, today announced at Graph Expo the release of Mpower 4.5, featuring integrated HTML output capabilities for personalized email campaigns and personalized Web microsites. The fact that you can utilize one set of variable definitions for print, email, and microsites, makes this feature set especially powerful for coordinated print, email and Web direct marketing and cross-media publishing. Mpower 4.5 features that support HTML output include drag-and-drop application of variables to HTML page layouts, page preview of personalized HTML pages, HTML-specific variable types (for variable content such as links), and the ability to submit HTML output jobs to the Mpower server for processing. To support the easy re-purposing of variable content from print templates to HTML templates for either personalized email or personalized Web microsites, Mpower 4.5 includes automatic translation of images into GIF or JPEG formats, insertion of text into HTML, and conversion of formatted text. All of this conversion is handled behind the scenes to ensure appropriate formats are utilized, without the end user creating templates and setting jobs having to be concerned. When processing an HTML output job for email, Mpower server generates and sends the personalized emails. Personalized microsites can either be generated in batch mode, or on demand (e.g., when a user hits the personalized URL). “Pageflex has long been known for flexible, sophisticated designs in the variable data print arena,” commented Anna Chagnon, Pageflex CEO. “The addition of HTML output functionality in Mpower 4.5 extends these capabilities, enabling direct marketers to integrate their print, email, and Web marketing campaigns as never before.” Also new in Mpower 4.5 are numerous features for support of on-the-fly page resizing and image scaling. These features extend the flexibility of Pageflex templates, enhancing the ability to utilize single templates for applications such as display ads, where page space dimensions vary and content must reflow and re-position in a manner that retains design integrity as much as possible. For page resizing, users can now specify scale factors (for both height and width) of pages for PDF and PostScript output jobs. For image scaling, users can now choose among image fit modes, enabling them to specify that images scale relative to the size of the page, or within a maximum fixed boundary. “Web-to-print and online document customization capabilities are a key strength of Pageflex technology,” added Chagnon. “These additional capabilities in Mpower 4.5 will enable our customers to create even more flexible templates for their multi-channel marketing portals for everything from point-of-purchase materials, collateral and signage to display ads and personalized direct marketing.“ Mpower 4.5 is being demonstrated in the Pageflex booth on the Graph Expo show floor (Booth #5468), and will be shipping beginning Monday, October 18th. A complete list of Mpower 4.5 features is available by request from Pageflex.