Red Leaf Digital Chooses NEXTREME Web-to-Print Exchange Solution
Press release from the issuing company
CHICAGO, October 10, 2004 – Red Leaf Digital has chosen products from NexPress Solutions, Inc., a Kodak company, as its platform for building its digital business, a combination of leading digital production technology, workflow integration and professional services.
A part of the Johnson Group of companies – a family owned print business founded in 1957 – Red Leaf Digital was formed in January 2004 as a full-service print provider and a one-stop shop for digital marketing solutions. NexPress is helping Red Leaf deliver new value-added print applications to their customers and expand their business opportunities through digital print technology. Red Leaf Digital uses the KODAK NEXPRESS 2100 digital production color press for four-color printing, and the KODAK DIGIMASTER E150 digital production system for monochrome jobs, as well as KODAK NEXTREME solutions for template building and web-to-print applications. Through the Johnson Group of companies, Red Leaf Digital also is able to offer full offset capabilities to its customers.
Red Leaf Digital chose NexPress for its combination of quality and service. “We compared test files from all of the major digital press vendors, and the NEXPRESS 2100 press was the winner hands down for print quality and consistency,” said Rynn Johnson, vice president of sales, Red Leaf Digital. “NexPress also offered a great program to help us market and sell our digital capabilities, and they provide expert professional services, which have been a great help in implementing new solutions for our customers.”
Red Leaf Digital is the first print provider to implement the KODAK NEXTREME web-to-print exchange solution, developed by NexPress in association with EFI, a world leader in digital imaging and print management solutions for commercial and enterprise printing. Red Leaf Digital also is implementing KODAK NEXTREME template builder solution, developed by NexPress in association with Saepio Technologies, Inc.
“For us, the combination of NEXTREME software solutions and professional services provide an ‘all in one’ package that does everything we and our customers need – templates, online job submission, credit card processing, order tracking and management – with a familiar shopping cart experience for the customer,” said Johnson. “The storefront interface makes it easy for even inexperienced users to create customized marketing materials and personalized mailings using variable data. It’s easy to integrate and repeat for us, and easy to use for our customers.”
Empowering the Real Estate Business
When Red Leaf Digital opened its doors, they quickly saw the possibilities of Internet driven print applications. They approached Dickerson & Nieman, a leading local real estate company, with the opportunity to build a single, web-based system that allowed its more than 200 agents to order, customize and personalize a catalog of marketing materials such as business cards, direct mailers, home listing sheets and customer gifts.
“The system lets each agent order and customize what they need. The order gets printed on the NEXPRESS 2100 press,” Johnson said. “The result for Dickerson & Nieman is that their agents now have the tools to implement better, more localized marketing faster and easier. The quality is better, and they are able to bring these messages to market with greater brand consistency.”
The system first went live in September, and they are receiving orders from agents across the product catalog. In addition, Red Leaf Digital recently signed up a second real estate company for a similar application.
Workflow Ties it all Together
NexPress is working with Red Leaf Digital to implement the KODAK NEXTREME workflow manager solution.
“The workflow manager solution basically acts as a traffic cop for our business. It automates all of the workflow elements that can be automated,” Johnson said.
Once a customer submits a file, the workflow manager solution groups similar projects for more efficient printing, and flags files that need to be manually checked. Print providers can set up dozens of custom workflows based on the customer, type of file and job request.
“We can set up workflows to automatically direct the file to the NEXPRESS 2100 press or DIGIMASTER press, or even to our offset facilities,” Johnson said. “The workflow manager solution provides great capability and flexibility to handle a wide range of different workflows, which is important given the pace and volume of digital jobs. We might get 40 files in a day, and may only need to manually pre-flight three of them. Overall, this efficiency means that we can say ‘yes’ more often on last-minute requests, and turn the jobs around with ease, which makes our customers happier.”
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