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HP and Alliances Deliver Innovative Marketing Solutions That Drive Digital Publishing Transformation

Press release from the issuing company

PALO ALTO, Calif., Graph Expo 2004, Oct. 12, 2004 – HP today announced that its ongoing alliance program with the digital publishing industry’s leading software vendors is driving one-to-one marketing communications among enterprise companies worldwide while assuring seamless connectivity with HP digital printing devices, including HP Indigo presses, HP Designjet printers and HP LaserJet printers. HP’s alliance program encompasses global providers of innovative software applications that result in real-time targeted marketing advantages for enterprise customers. With offerings that span brand-assured online collateral and full data-driven campaign management, HP and its alliances continue to transform business communications. “HP is dedicated to providing enterprises with best-in-class solutions for delivering relevant, up-to-date messaging that uses customer information to improve return on investment and boost bottom line revenues,” said Bill McGlynn, vice president, Digital Publishing Initiative, HP. “Our market-tested alliance partner offerings include all the ingredients for successful personalized communication programs and take full advantage of the power of digital printing to increase customer acquisition and loyalty.” The ability to create, manage and deliver high-impact communications based on specific demographics is key to HP’s real-time targeted marketing strategy and is supported by a broad range of alliances, including: Elateral, a robust ASP solution provider to worldwide enterprises such as Cisco, Sony, Volvo, and Nike, supports the entire marketing supply chain from creative development through distribution. Using data analysis and a single marketing repository, customer value and the choice of marketing piece, message and communications channel can be managed in a completely automated way. Kinetic, a longtime leader in digital imaging and a pioneer in the field of computer graphic design and output, has provided technical solutions to 40% of the Fortune 500 companies and has more than 30,000 users in over 250 countries. Kinetic’s enterprise-hosted, customizable platform, KBAM!, allows enterprises to protect and control valuable brand assets, while producing more effective communications more efficiently across multiple channels. Printable Technologies is a leading provider of technology for print sellers, buyers and users. Printable’s web-based software application enables branded communication materials—such as company brochures, datasheets, direct mail, and point-of-sale signage—to be customized, proofed, ordered and printed on demand. Quark Inc., the world’s leading developer of desktop publishing software solutions, is further driving adoption of variable data printing from enterprise to agency to print service provider with its QuarkXClusive software, which simplifies the design and creation of variable data material and optimizes variable data capabilities for HP output devices. As enterprises turn to HP for the most effective ways to improve their business processes, they’re also adopting integrated web-based solutions that enhance overall marketing effectiveness while reducing production costs. These solutions include online interfaces that allow approved design templates to be accessed, customized and printed on demand. “HP’s open-standards-based systems allow us to easily integrate variable information into our production process, which helps our corporate clients successfully communicate targeted marketing messages,” says Tim Gierszewski, Prepress Manager for Color Ink, a Wisconsin-based commercial printer that utilizes QuarkXClusive with the HP Indigo press 3000 for personalized direct mail. All HP alliance applications are fully compatible with HP Production Flow, a powerful open-standards based digital workflow management tool that makes it faster and more cost-effective to produce personalized communications, whether on an HP Indigo press or HP Designjet large-format printer. “Our ongoing relationships with top suppliers across the industry allow us to offer the industry’s most reliable set of digital publishing solutions for marketing success,” said Bill McGlynn. “Selected on the basis of their proven performance and open-standards support, and combined with HP’s services portfolio and unparalleled imaging and printing capabilities, the result is a complete end-to-end solution. HP is transforming the way companies communicate with their customers.”