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EFI Launches Premium Edition of Its Industry-Leading Graphic Arts Software

Press release from the issuing company

CHICAGO--Oct. 11, 2004-- EFI, the world leader in digital imaging and print management solutions for commercial and enterprise printing, today announced the Fiery Graphics Arts Package, Premium Edition, the industry's most comprehensive software suite of color proofing and control tools. Extending the high level of color management, proofing, and workflow control established by EFI's award-winning Fiery Graphics Arts Package, the Premium Edition empowers graphic arts professionals to deliver superior color on the most advanced digital color presses. The Graphics Arts Package, Premium Edition, is a key element of EFI's next-generation system software, the new Fiery System 6, launched today at Graph Expo (please see separate press release). No other product offers as much integrated functionality for the most demanding graphic arts needs. "Graphic arts professionals embraced the Fiery Graphics Arts Package, finding it maps to their exacting needs -and anticipates their requirements- like nothing they'd ever seen," said Mehran Farimani, Vice President of Server Products, EFI. "Now, with the Premium Edition, EFI bests the industry once again, empowering graphic artists with significant, sophisticated enhancements as well as tremendous efficiency gains. By continually exceeding expectations, EFI remains the market leader, offering Fiery customers the most comprehensive, end to end solutions." The Graphics Arts Package, Premium Edition, lets users adhere to industry standards and simulate the characteristics of other output processes while providing optimal workflow conveniences. Despite its technological sophistication, the Graphic Arts Package, Premium Edition, addresses the market's need for short learning curves and reduced complexity in the workflow. Leveraging the familiar Fiery look and feel of the multi-award winning Command WorkStation user interface, the Graphics Arts Package, Premium Edition, includes the following enhancements: ImageViewer(TM) is the fastest way to preview raster files. Saving tremendous time and cost, ImageViewer provides local and remote soft-proofing and color editing capabilities, including real-time pixel level zoom, for a rasterized job before it is committed to the print device. Paper Simulation Editor allows users to obtain the most accurate match between the original and the printed output in order to better manage the end customer's expectation of the proof. The Halftone Simulation feature allows users to print in halftone mode, and to define custom screening functions. Together with Paper Simulation, it provides the most productive and cost-effective solution for halftone proofing in a contone printer device, and the ability to obtain the most accurate match between the original and the printed output. Configurable Auto Trapping provides advanced trapping settings and the greatest flexibility and control over trapping parameters to meet the user's printing environment requirements without compromising RIP performance. The Control Bar adds dynamic job information and user selected color bars to each printed page. Postflight is a diagnostic tool that provides helpful global and object-specific information on how the job is actually processed with ColorWise -- EFI's In-RIP color technology -- drastically reducing the amount of time a user spends printing and reprinting a job, each time with different color settings. Progressives is a powerful diagnostic and preview tool. Every combination of CMYK can be used to show how images are composed, allowing users to determine the source of any concerns. Spot-On Precision Color Matching with Substitute Color accurately reproduces named and custom colors (both RGB and CMYK), and modifies spot color values to achieve color matching with pinpoint precision. EFI Hot Folders automates workflow by eliminating the repetitive task of configuring multiple jobs. New filters for Hot Folders included in the Graphic Arts Package, Premium Edition, allow users to submit jobs in their native file formats without opening the native application and enables seamless Fiery integration into graphic arts workflows. Availability The Graphic Arts Package, Premium Edition, is a Fiery System 6 Software option currently available through EFI's OEM partners. Graphic Arts Package, Premium Edition, is showcased at Graph Expo 2004, taking place October 10-13th at Chicago's McCormick Place South, in EFI Booth 4613, Xerox Booth 1431, and Enovation Graphic Systems Booth 4042.