Action Mailers Gains More Capabilities with Oce VarioStream Solution
Press release from the issuing company
BOCA RATON, FL – SEPTEMBER 29, 2004 – Oce, a global leader in digital document management and delivery solutions, today announced that Action Mailers, Inc., a large full service direct mail company near Philadelphia, PA, has increased its competitive capabilities by implementing Océ VarioStream 7650 digital printing technology. Versatility is critical to Action Mailers’ present and long-term strategy and Océ VarioStream provides the ability to respond to whatever jobs customers require. Furthermore, the increased capacity of the Océ VarioStream solution will help Action Mailers leverage greater production volume for increased sales, while reducing labor costs.
Action Mailers, Inc. has been a leading provider of quality personalization and mailing services to the direct mail industry for nearly 30 years, with a customer base that includes marketing agencies, non-profit organizations and consumer-related businesses. Growing customer demands for personalization, better quality and on-time delivery led Action Mailer to choose two Océ VarioStream 7650 digital print systems with duplexing capabilities.
“Versatility is critical to Action Mailers’ present and long-term strategy. Customer needs are constantly changing, and we never know what jobs will be submitted for bid, so we must be prepared to handle almost anything. With the Océ VarioPrint 7650, we have a single resource that adds immense competitive value to our business,” said Dan Dobbin, president and owner of Action Mailers, Inc. “In one system, we have the latest technology available in the industry with faster productivity and better print quality. The blazing speed and offset-like quality are critical factors to our direct mail customers, who need to get offers to market as fast as possible.”
Enhancing productivity for Action Mailers is the 19” paper width of the Océ VarioStream 7650, which enables printing of three up images, increasing the number of images run within the same run and boosting productivity by 33 percent by taking output speed from 966 IPM to 1288 IPM. As a result, Action Mailers will have no problem meeting customer deadlines. Improved print quality made possible by the Océ VarioStream 7650 gives Action Mailers a further advantage when competing against other print providers using older technology.
“Gains in efficiency along with increased capacity will help us to meet growing demand in our competitive market place,” Dobbins added. “We have relied on Océ solutions for a long time as we built this business, and the implementation of the new Océ VarioStream systems will take us to a new level of service, productivity and competitiveness.”
“We are pleased to be able to help Action Mailers better position their company for greater competitive advantage,” said Carl Joachim, vice president of marketing for the Océ Digital Document Systems division of Océ North America. “To stay successful, Action Mailers must meet the diverse and sometimes unexpected document needs of their customers. With its versatility, offset-like quality and wider paper path, the Océ VarioStream gives Action Mailers the ability to respond to virtually any digital printing requirement.”
The Océ VarioStream is also the most upgradeable production class printing system in the industry, ensuring that Action Mailers can easily expand digital printing capabilities with MICR or CustomTone color output at any time using the exclusive Océ Quick Change Developer Station (QCDS). With this quick-change adaptability, Action Mailers has the investment protection of a future-proof solution.
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