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Agfa Demonstrates Cost Reduction Solutions for Profitable Package Printing

Press release from the issuing company

Mortsel, Belgium – 16 September 2004 – At the DigiPack Congress, Agfa will present its latest developments in screening technology, colour conversion applications and inkjet package printing. The company has produced a remarkable collection of samples with unparalleled print quality onto a variety of substrates. The DigiPack Congress will be held at Cité des Sciences et de l'Industrie, Porte de la Vilette, Paris, France, 5-6 October 2004. There will also be two speakers from Agfa at the Congress. Agfa's stand will showcase the :Sublima Value Box. The :Sublima Value Box is a remarkable collection of package printing samples produced by Agfa to showcase the Power of Print. Thanks to :Sublima cross-modulation screening technology, the samples of the :Sublima Value Box show new levels of colour print quality. :Sublima makes it possible to print high screen rulings with no extra effort on press. Applications demonstrated by the :Sublima Value Box include: Corrugated board, samples showing screen rulings from 100 to 154 lpi using 305, 355 and 500 lpi aniloxes. Folding carton, showing samples from the food, cosmetics, agriculture and speciality markets with screen rulings of 210, 240, 280 and 340 lpi. Flexible substrates with five flexo printing samples with exceptional image detail, smooth vignettes and outstanding colour quality. Screen rulings are 154, 188 and 212 lpi. Labels printed in offset, flexo and letterpress onto paper, plastic and metal foils, all at 212 lpi. "We produced these samples as evidence of the capabilities of package printing technology today," said Kris Vangeel, manager of Agfa's packaging business. "We learned that :Sublima screening can do much more than even we had expected. Regardless of the application or the substrate, it makes packages look so good that they just jump off the shelf." To produce the :Sublima Value Box, Agfa's specialists partnered with Miller Graphics Belgium, The Reynders Group, Belfort International, Segers & Balcaen, AMCOR International, Maes Printing Deluxe and the VPK Packaging Group. Agfa has a wide range of CtP systems, offset plates, film, production workflow management, colour conversion, colour management and screening software as well as digital proofing systems for the package printing and converting industry. Since the acquisition of :Dotrix, the company now also offers a digital inkjet press for package printing. Agfa Speakers at the Congress. Agfa presentations at the DigiPack Congress will include: "Digital Printing: Fit for Purpose" by Geert Van den Hole, :Dotrix manager for Packaging, Labels, POP and Speciality applications. Van den Hole will cover emerging inkjet applications, reference customers and cost items; "Reduce the number of colours by adding two", also by Kris Vangeel. Vangeel identifies cost saving opportunities in current printing models and presents the :Alterno software conversion tool as well as :Sublima cross-modulation screening. :Alterno substitutes the many colours that are often used in package printing with fewer customer definable colours and CMYK. This reduces ink consumption, make ready and material waste. In current models, additional colours are predefined. :Alterno will work not only with FM screening (frequency-modulated, such as :CristalRaster), but also with cross-modulation screening technology such as :Sublima.