PARAMUS, N.J., SEPTEMBER 15, 2004 – Key findings from NAPL’s comprehensive sales and customer service representatives compensation study will be revealed by NAPL Vice President and Chief Economist Andrew Paparozzi at the NAPL Booth (#2647) at Graph Expo ’04, during special presentations scheduled for Monday, Oct. 11, at 3:45 p.m. and 4:30 p.m., and Tuesday, Oct. 12, at 10:30 a.m., 11:15 a.m., and 12 Noon. The entire report will be available for purchase by attendees seeking additional insights into this critical issue. Based on input from graphic communications companies on their compensation programs for more than 1,700 individual sales reps and CSRs, the study reports on current compensation rates and structures, as well as the strategies used to recruit and retain qualified people for these key positions. The report is part of an ambitious, new NAPL initiative in which the Association’s Printing Economic Research Center (PERC) will conduct ongoing analysis of the full range of human resources issues in the graphic communications industry. It reflects one of the key objectives of NAPL’s ongoing HR analysis—to identify the strategies companies are using to attract and keep qualified employees in the face of the industry’s changing HR needs. (PERC produces research and publications sponsored by Heidelberg, Kennesaw, Ga.) “The printing industry is redefining itself, and, as part of that, its approach to human resources is being redefined,” notes Paparozzi. “Printers are now competing economy-wide for employees with the new kinds of skill sets they now require, such as database managers, marketing professionals, and information technology experts. That shift requires new compensation, recruitment, and retention strategies. Through our research, we’ll be taking an in-depth look at what works and what doesn’t.” In addition to Paparozzi, a number of other exciting speakers, as well as noted authors and business-building resources, will be at NAPL’s Graph Expo Booth (#2647). For more information, contact Cynthia Valentino at (800) 642-6275, ext. 1329, or [email protected].