Graphic Press Hires Jose Nido: Director of Diversity Business Development
Press release from the issuing company
Los Angeles, CA September 8, 2004 — Already ranked 101st by Hispanic Business Magazine among the top 500 Hispanic owned businesses in the U.S., Graphic Press, the country’s largest minority-owned premier web and sheetfed printing company with over 70% of its 290 employees being of minority descent, recently hired Jose E. Nido in the newly created position of Director of Diversity Business Development. Nido will be responsible for increasing Graphic Press’ business through extensive networking and relationship building with Corporate America’s supplier diversity offices and print purchasing decision makers.
“It’s simply a matter of demographics,” says Graphic Press CEO, John Zamora. “By some estimates, within just 15 years minorities will be the majority. Establishing a connection with minority markets is a win-win strategy for corporations, since it benefits traditionally underserved market segments while simultaneously providing a competitive advantage for the company.” As the largest minority-owned premium quality web and sheetfed printing company with 1 to 11-color capabilities, Graphic Press is leading the way in developing relationships with companies that recognize the increasingly significant buying power of minority communities across the country.
A winner of Que Pasa Hispanic Magazine’s Professional of the Year award, Nido brings a wealth of experience to his position. After a 20-year career in the Air Force, from which he retired in 1993 with the rank of Lieutenant Colonel, Nido held a minority business relations management position for Walt Disney World Co. and was the Executive VP of Marketing with Printing Methods, Inc. He is bilingual in Spanish and English and lives in Orlando, Florida.
“We’re a top-tier printer first,” says Nido, “and a minority-owned business second. But we have a mandate to let companies know that a partnership with us means more than just stellar printing. It also validates their commitment to the minority community, thereby building brand allegiance and opening markets.”
Under Nido’s leadership, Graphic Press will strengthen its relationship with the National Minority Supplier Development Council, based in New York City, and the U.S. Hispanic Chamber of Commerce, in Washington D.C. Graphic Press representatives will attend both organizations’ national conventions being held over the next few months. Because of its long-standing relationship with the auto industry, Graphic Press also holds membership with, and actively supports, the Michigan Hispanic Chamber of Commerce, and will attend the Ford Motor Company’s Hispanic Heritage Celebration.
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