Quark expanding efforts in European market and customer relations
Press release from the issuing company
PARIS (Apple Expo) - August 31, 2004 - Since his appointment as president and CEO of Quark Inc. in January, Kamar Aulakh has helped Quark implement a series of actions to demonstrate the company’s desire to improve its relationships with customers. The company has changed policies and pricing, embraced new partners, and committed substantial resources to customer outreach.
“From the inside out, we’re reassessing the way we do business and the quality and effectiveness of the solutions we develop to help our customers,” said Aulakh. “As CEO, my biggest challenge has been to implement core changes that transform the way we do business so that we are closer to our customers. We have made fundamental changes to improve our company and our solutions, and we’re only going to get better.”
Increasing the focus on Europe
Quark is working hard to better serve European customers. One key element in meeting customer needs is ensuring that the company has enough support staff to answer customer questions, listen to customer feedback, and incorporate that feedback into new product designs and capabilities. Since Aulakh’s appointment, Quark has ramped up its service, support, marketing, and development staffs, tripled its field sales staff around the globe, re-opened its office near Stuttgart, and opened new offices in Hamburg and New York. The company is opening two new European offices this month in Paris and London.
“We are committed to providing our customers and partners with the service and support they expect,” said Axel Paesike, Quark’s newly appointed director of sales for Europe.
To build a stronger foundation, the company has expanded its leadership roles in Europe. Now, Aulakh and vice president of operations Monique Wirz-Grutter are based out of Quark’s European headquarters in Neuchâtel, Switzerland, and a third member of Quark’s executive staff, senior vice president of product development Jürgen Kurz, is based in Hamburg.
In addition to those efforts, Quark has appointed Réjane Bouffaut as its new director of public relations for Europe. Bouffaut comes to Quark from Apple, where she was responsible for public relations in France.
Based on customer feedback, Quark recently revised its software-licensing policy for single-user licenses of QuarkXPress. Under the new policy, QuarkXPress 6 users can install and activate their software on a second computer at no additional charge. Activation on a second computer is simple and quick.
At the same time, Quark’s efforts to strengthen relationships with authorized educational resellers such as Computers Unlimited gave the company the flexibility to offer special QuarkXPress pricing for educators and students. Plus, accredited schools with course offerings that require QuarkXPress are eligible for special pricing on Lab-Pak configuration of 10 or more users for use by the school.
Building a global alliance
Quark has restructured and expanded the QuarkAlliance program in an effort to develop new opportunities for Quark and its network of developers, output providers, and trainers to provide valuable products and services to Quark customers.
Members are invited to participate in co-marketing opportunities, and have access to pre-release programs, product discounts, and more. Membership in the program promotes visibility within the Quark community, and the program’s opportunities for QuarkXPress training and enterprise solutions integration enhance the usefulness and value of Quark software.
Quark is also working to increase its face-to-face contact with its customers. In Europe, Quark’s event roster for 2004 includes Drupa, Ifra, Macworld Expos in Germany and the United Kingdom, and Apple Expo. In addition, Quark is planning road shows in major European cities and training sessions for developers and other partners.
Redesigning the online experience
Based on feedback from its customers, Quark has enhanced QuarkStore, the company’s online shopping site. The goals of the redesign included helping shoppers locate, order, and upgrade Quark products faster and easier so they can save time and protect their investment in their desktop and enterprise software solutions
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