SAN JOSE, Calif.--Aug. 31, 2004-- Adobe Systems Incorporated today announced that BBC Magazines has adopted Adobe InDesign, Adobe's award-winning layout and design software, to produce its portfolio of consumer magazines. Following a successful pilot with It's Hot! Magazine in March 2003, BBC Magazines purchased 350 licenses and transitioned the majority of its 40 publications to InDesign software including EVE, Olive, Good Food and Good Homes. The company expects to complete the migration of all its titles by October 2004.
"We adopted Adobe software in response to the needs of the business," said Julian Adams, publishing systems manager, BBC Worldwide. "We chose It's Hot! Magazine for the pilot because of its complex page layout and design and are pleased to say Adobe's rich set of features passed the test. Adobe's software not only enabled us to produce our publications with greater efficiency but the support Adobe offered was also a key factor in our final decision."
"InDesign delivers powerful production capabilities, creative freedom and cross-media support, enabling BBC Magazines to design, layout and print pages, as well as export content to the Web, more rapidly and reliably," said John Cunningham, business development manager, print publishing at Adobe UK. "We are delighted to be working with BBC Magazines and together we can take layout and design to a new level for creative professionals."
"The rich features in InDesign such as the transparency and feathering tools, allow us to complete complex tasks efficiently and create higher design quality magazines," said Adams. "Tight integration with Adobe's other software, including Photoshop and Illustrator, also means that the overall production of our magazines will accelerate."
InDesign CS is a key component of the Adobe Creative Suite. Adobe Creative Suite combines new full-version upgrades of the company's market-leading creative professional software -- Adobe Photoshop CS, Adobe Illustrator CS, Adobe InDesign CS, and Adobe GoLive CS. It also incorporates Acrobat 6.0 Professional, and introduces the innovative Version Cue(TM) file version manager.
Launched in October 2003, Adobe Creative Suite and InDesign CS are enabling leading publishers to transform and modernize print production and cross-media workflows. A growing ecosystem of developers, system integrators, print service providers and training partners are helping brand-name newspapers, magazines, retailers and advertising agencies worldwide build their businesses on Adobe open-standards based publishing technology.
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