Atlanta, GA., August 13, 2004 -- DocuGlobal, a full-service, personalized business communications provider, today announced the DG CORE, a Web-based application suite, which enables marketing organizations and print service providers to deliver on-target, timely, personalized communications to their customers. Because DG CORE automates the entire collateral development process—from initial ordering through digital output and delivery—organizations benefit from the cost, resource, and time savings, while achieving higher response rates on their marketing initiatives.
”DocuGlobal combines the best of today’s printing and information technologies to help our clients realize the full potential of one-to-one marketing,” said Joël Rowland, president, CEO and founder of DocuGlobal. “From direct marketing, to interactive marketing, to collateral development and advertising, DG CORE automates and personalizes customer interactions, enabling organizations to build lasting relationships with valued customers.”
DG CORE enables organizations to provide special incentives to high-value customers, cross-selling and up-selling effectively, and deliver tailored promotions and precisely-timed offers. Users can inform the design, structure, and messaging of their deliverables with customer-specific data, including buying habits, purchase history and preferences. With its intuitive interface, DG CORE guides users through the process of designing, assigning variable data elements, and routing for production without involving internal IT staff.
Atlanta-based Veterinary Metrics, Inc. (Vet Met), a data and marketing services company for the animal health care market, uses DG CORE to automatically produce marketing materials that speak directly to pet owners based on individual pet data. With DG CORE, Vet Met has increased efficiency, reduced costs, and improved the quality of its marketing services.
“Veterinary practices and hospitals are looking for ways to leverage the relationships they have built with their clients, but too often they are limited to one-size-fits-all marketing mail programs.” said Hank Swartz, director of business strategy for Vet Met. “Because DG CORE automates the compilation, analysis, and on-target use of practice-level data, we can help our clients target and personalize communications while generating incremental revenue and improving operational efficiency.As a result, the veterinary clients that have participated in our DG CORE-driven, variable-data marketing campaigns have experienced up to 30% net revenue growth.”
DG CORE consists of four modules that automate and streamline the entire digital collateral development process:
· DG Collect extracts customer-specific source data from CRM systems and other databases.
· DG Compose facilitates the design and personalization of marketing collateral and business communications online and on demand.
· DG Output manages incoming job orders and directs the digital output to email or print production.
· DG Report tracks usage and pricing directly from production equipment across all users, jobs, and output resources.
DG CORE’s print-on-demand technology and variable information printing power one-to-one marketing for a wide range of industries, includingcommunications, education, financial services, healthcare, hospitality, real estate, retail, telecommunications, transportation and utilities. Because clients use only the modules they need, DG CORE adapts appropriately to the business needs of organizations across industries.
Available now, DocuGlobal clients may purchase DG CORE outright or choose to pay a monthly usage fee for access to the system. For more information on the DG CORE application suite, visit www.docuglobal.com or call 678-421-0920.
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