Quad/Graphics to Print Newly Relaunched LIFE; 6.6 Million Copies Weekly
Press release from the issuing company
SUSSEX, Wis.--July 27, 2004-- Quad/Graphics, the nation's largest printer of weekly magazines, has agreed to print the majority of LIFE. Time Inc. will reintroduce the venerable title in October 2004 as a weekend magazine. Under the agreement, Quad/Graphics' plants in Lomira, Wis., Martinsburg, W.Va., and Oklahoma City, Okla., collectively will print 6.6 million of the 12 million copies per week.
"Quad/Graphics is thrilled to print a weekly with such a reputable name in the publishing business," said Thomas A. Quadracci, President & CEO of Quad/Graphics. "We are committed to continuing LIFE's legacy through high-quality production, superior customer service and continual innovative technology."
The magazine will be distributed in Friday newspapers across the nation. Time Inc.'s fifth weekly, LIFE is its largest in terms of circulation. Quad/Graphics also prints Time Inc.'s four other weeklies - Sports Illustrated, People, Time and Entertainment Weekly.
"Quad/Graphics has developed an expertise regarding the logistics of producing weeklies and has significant experience distributing inserts to newspapers," said Andrew Blau, president of LIFE. "Combined with its long track record of high-quality printing, Quad/Graphics is an ideal partner."
"Quad/Graphics offers a high level of flexibility and dependability due to redundancies of process and equipment across facilities. Those attributes are critical for a magazine launch of this magnitude," said Susan Popler-Roy, LIFE Director of Operations and Technology. "LIFE will capitalize on those strengths as well as Quad's innovative technological advancements."
Quad/Graphics' relationship with Time Inc. has spanned more than 20 years. The printer has been named Time Inc.'s Printer of the Year for five consecutive years, beginning in 1999.
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