WorkflowOne Jumps to 13 in ASI's Rankings of Top 40 Distributors
Press release from the issuing company
Dayton, Ohio, July 8, 2008 - WorkflowOne, one of the nation's leading provider of managed print and promotional solutions, announced that the Advertising Specialty Institute (ASI) and Counselor Magazine has ranked the company as the country's 13th largest supplier of promotional products, a dramatic jump from the 26th position held in 2007. This recognition is based on WorkflowOne's promotional products revenue of $90 million in 2007, a 50 percent increase over 2006 sales of $60 million. The company cites revenue growth based on its consultative sales approach, while delivering integrated promotional product marketing and brand campaigns to its growing client base.
"We are proud that last year's performance in the promotional products area has been recognized by ASI," said Scott Berry, Chief Sales and Marketing Officer. "We've seen significant demand for promotional products from many of our larger corporate accounts and nonprofit clients, who use these tools to build further awareness for their cause and to supplement their traditional fundraising efforts."
According to ASI's annual research, industry revenues reached $19.6 billion in 2007, up 5.4 percent from 2006 and a new record. In addition, spending on advertising specialties or promotional products-items and incentives branded with a company logo or marketing message-was 83 percent greater than radio advertising, 73 percent greater than Internet display ads and nearly five times larger than outdoor advertising for the same period. Industry increases also outpaced the 2.2 percent growth rate for the United States GDP.
"WorkflowOne approaches each client as an individual, learning exactly what they are trying to accomplish and paying close attention to the attributes of their brand," said Dan Welborne, vice president of promotional products. "This allows us to develop multi-channel programs that integrate print, email, the Web and promotional products to deliver each client's marketing message with maximum impact."
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