Oce North America Names Mobium Creative Group Agency of Record
Press release from the issuing company
CHICAGO--Jan. 7, 2004-- Mobium Creative Group was named agency of record for Oce North America, a leading supplier of digital document management solutions. Mobium will be developing an integrated branding program for the corporate Oce brand.
"Oce is a forward thinking company that has embraced our unique approach to integrated branding and communications," says Guy Gangi, Partner, Mobium Creative Group. " We'll be listening to what Oce's customers, prospects, management and employees are saying and crafting and executing a brand plan that reflects the essence of what their company stands for. It's an exciting opportunity to work with a company of Oce's size and reputation" explains Gordon Hochhalter, Partner, Mobium Creative Group.
"We weren't looking for the traditional advertising agency approach to helping us define and refine our brand identity. Mobium is bringing new thinking to our company and helping us understand what our brand really means to one of our most important constituencies: our customers. Mobium speaks of something that few agencies will ever discuss: ROI for marketing and communications efforts. It's quite refreshing!" says Mr. Marvin Pollack, VP Corporate Communications for Oce.
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