AIIM 2004 ON DEMAND 2004 NEW YORK--Jan. 6, 2004-- Advanstar Communications, Inc. and Digital Marketing Corporation, today announced the first-ever Digital Marketing Symposium (DMS) and the inaugural event's keynote speaker, Seth Godin. Taking place March 8-9, The Digital Marketing Symposium is co-located with the AIIM 2004 and ON DEMAND 2004 Conferences & Expos at the Jacob Javits Convention Center in New York City. The Symposium will provide communication and business development executives with fresh, innovative ways to grow customers and drive revenues. DMS is designed to educate corporate executives and marketing, public relations, and advertising professionals on the latest marketing trends, content management tools, and issues in all forms of digital media - television, print, radio, telephony, and Web. It will highlight topics such as marketing in a networked society; customer relations and communications; measuring and quantifying success; digital printing and personalization; and rich-media campaigns. DMS will offer a highly-focused demonstration area to view real-world, cross-marketing campaigns. Tracks include: -- Target - Identifying, segmenting, analyzing, and tracking individual and groups of customers -- Create - Crafting communication to customers and markets using text, graphics, and video--branding, tag lines, messaging, and scripts -- Personalize - Changing from mass marketing to individual marketing and the customer / company dialog - "The Market of One" -- Communicate - Delivering messages to individual customers or groups, and their replies to the company, utilizing any and all digital media -- Measure - Determining the effectiveness of a campaign with methods, procedures, and applications "Focused on providing marketing executives with new ideas, strategies, and methodologies to drive return-on-investment, the Digital Marketing Symposium is a great addition to our portfolio of technology events," said Brian Randall, general manager of Advanstar Technology Group. "The synergy among the attendees of the Symposium, as well as AIIM and ON DEMAND, will create a unique atmosphere for exhibitors. We are pleased to work with Digital Marketing Corporation to produce this event and look forward to delivering the industry's most dynamic and comprehensive program." Seth Godin, former Yahoo chief marketing officer, best-selling author, and entrepreneur, will keynote on Monday, March 8, 2004 from 12:30 p.m.-1:30 p.m. He will discuss concepts from his latest book, The Purple Cow including how companies can transform themselves by becoming remarkable and how to break through the clutter and noise to get the marketing message across to the target audience. Additionally, Godin will provide unique perspectives on marketing change in the workplace. "DMS is a new forum for addressing the challenges facing companies in efforts to drive sales in today's market," said Lisa Wellman, president of Digital Marketing Corporation and co-chairperson of the event. "Mr. Godin and other nationally recognized business leaders will discuss solutions and technologies working today. Our objective is to bring to the attention of these decision makers what they need to do to be successful, as well as the issues and technologies they need to consider in future planning." For additional information or to register for the Digital Marketing Symposium, visit www.digitalmarketing2004.com/. For additional information or to register for AIIM 2004 and ON DEMAND 2004, visit www.aiimexpo.com/ and www.ondemandexpo.com/, respectively.