Display Showcases Three Classic Paper Brands From Neenah Paper
Press release from the issuing company
ROSWELL, Ga. (December 17, 2003) — Neenah Paper’s latest point-of-purchase display makes it easy forpaper storesand small- to mid-size printers to showcase the company’s three top-selling papers all in one place. It features: CLASSIC CREST, CLASSIC Linen and CLASSIC Laid Papers, three Neenah Paper brands that have tremendous recognition and loyalty among customers. The display is intended to reward historically brand-loyal customers by helping them merchandise these popular, top-performing brands.
“Customers will be inspired by the extensive variety of color, texture and weight options available from the CLASSIC Brands for their letterhead, business cards, envelopes and other printed materials,” says Celena L. Evans, the company’s Associate Product Manager. “Printers and paper stores should use it as a toolto actively assist customers in visualizing their business identity using the swatches and samples that are included. Customers have lots of choices when they select Neenah Paper for their business identity. They can choose one color and one texture, or mix and match for a truly unique look.”
Able to withstand heavy use, the display is designed to last for years. It features “waterfall” displays of each paper and laminated samples of identity packages. The following samples are included in the display to demonstrate how colors and weights can be combined, and inspire customers to come up with their own unique combinations:
- CLASSIC Laid Papers—The handcrafted feel ofCLASSIC Laid Papers adds a more personal touch and evokes the care and attention used to handcraft garments in the Tailor Made Clothiers Identity. The samples project an image of style and taste in CLASSIC Laid, Solar White, 24 lb. Writing and 80 lb. Cover. CLASSIC Laid is available in 27 colors and 14 recycled options.
- CLASSIC Linen Papers— The appropriately crisp CLASSIC Linen Paper brand is used to develop an identity package for Le Jardin, featuring swirling silver accents reminiscent of a French country garden. The samples showcase CLASSIC Linen, Silverstone and Graystone in Writing and Cover weights. CLASSIC Linen is available in 25 colors and 15 recycled options.
- CLASSIC CREST Papers— The velvety smooth surface of CLASSIC CREST is used for the identity of Sign Design. Created using CLASSIC CREST, Saw Grass, Ember Blue and Tarragon, 24 lb. and 80 lb., this identity uses an eclectic mix of yellow, blue and green papers, which brings to mind the creative and offbeat nature of most any design firm. CLASSIC CREST is available in 21 colors and eight recycled options.
Quality, brand recognition and trust are the qualities that make CLASSIC CREST, CLASSIC Linen and CLASSIC Laid Papers top-sellers. These brands have withstood the test of time and provide consistent performance that customers have come to depend on.
To receive a copy of the Three-Brand Point-Of-Purchase Display, visit the Neenah Paper website at www.neenahpaper.com or call 1-800-558-5061 and press “5.”
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