Baltimore, MD - Vertis, a leading provider of technology-based marketing and advertising services, today announced that it has acquired software assets and equipment from VersaTech Consulting, a contract I.T. services provider, which will enhance Vertis’ service offering in the area of digital print solutions for workflow optimization and online fulfillment.
“Integrating VersaTech’s cutting-edge technology and key personnel within Vertis’ Digital Solutions Group is a significant move forward for us as we will now increase the value of solutions and services that we offer to our customers,” explains Herb Moloney, chief operating officer at Vertis. “The solutions will facilitate the management, ordering and fulfillment of printed materials, and enable the company to offer a suite of applications designed to support an entire continuum of ‘web to print’ products and services.”
Prior to the acquisition, VersaTech was collaborating with Vertis to provide online fulfillment services that allowed clients to gain a competitive advantage by targeting local markets and individual customers at a very low cost. The software can handle the most basic repetitive orders of pre-printed stock items to the most advanced data-driven, variable image and data personalization campaigns, while increasing speed to market and improving process efficiencies. The solutions complement the asset and project management systems that Vertis currently offers, enabling users to manage day-to-day sales, marketing and communications activities.
“Clients—including a leading national pharmacy benefits manager, which has been using the solution for 2 years—experienced significant improvements in productivity, accuracy and flexibility through the immediate control of content, the ease of marketing communications automation and enhanced tracking capabilities,” adds Larry Zimmer, vice president of Vertis’ Digital Solutions Group. “We are pleased to provide clients with the new talent and technologies now available through this acquisition.”
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