January 22, 2008 — WhatTheyThink.com announced today the availability of a new report that provides definitive analysis of the Web-to-Print (customers create/access job files online and order on-demand) marketplace, detailing the current adoption and usage status of one of the hottest printing industry and document management technologies.
The report, written by The Industry Measure, can be purchased by visiting the WTT Store
• Percentage of print and prepress firms offering Web-to-print in-house or outsourcing it—current and historical;
• Breakdowns by type of Web-to-print solution (static online store, portals for customization/personalization, solutions for creation and distribution of advertising)—current and historical;
• Perception of Web-to-print as a value to the business;
• Plans to purchase Web-to-print and PURLs;
• Challenges to adoption of Web-to-print;
• Changes in job volumes—current and historical.
Data from the report, “Web-to-Print: A Service Provider Perspective,” includes both top-line data and detailed breakdowns by graphic arts segment (commercial printers, quick printers, trade shops, book and periodical printers, digital printers) and shops by employee size.
The 69-page Special Report answers questions such as: Why isn’t the Web-to-print market growing faster? Is the Web-to-print market saturated? Is there still room for growth? If so, where? Does this mean that service providers should not get into this marketplace? Is the technology not yet ready for widespread adoption?
Among the key data points:
-- 24% of all graphic arts firms now offer Web-to-print of some kind (static online store, portals for customization/personalization, or for creation or distribution of advertising)—down from 26% one year ago;
-- 10% of all Web-to-print users see “selling our existing Web-to-print” as a top sales opportunity, rising to 28% of digital printers and 22% of very large firms (50+ employees);
The 69-page report is available for immediate download and is available for $695.
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