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XMPie: PersonalEffect Brings the National Gallery Home for the Holidays

Press release from the issuing company

New York, NY, December 9, 2003—XMPie, a leading provider of software applications and platforms for dynamic (“one-to-one”) publishing, today announced that Butler & Tanner, an XMPie customer, in conjunction with the National Gallery of London, England has launched a unique web-to-print application utilizing XMPie’s PersonalEffect. Visitors of the National Gallery's online shop can now compose unique personalized 2004 calendars by selecting paintings from the gallery's collection. The unique personalized calendar will then be digitally printed, bound, and delivered to any address around the world. The solution is based on XMPie’s PersonalEffect application suite as well as a browser-based Web interface developed by Butler and Tanner. The solution leverages PersonalEffect’s flexible APIs remote database connectivity capabilities, and ability to drive a variety of printing production systems. “PersonalEffect’s modular architecture, seamless connection to remote databases, as well as robust and versatile capabilities to feed our digital production systems allowed us to build this customized application in record time and with superb results,” said Aaron Archer, Group Technical manager at Butler & Tanner. “Yet, what fascinated us and the National Gallery about this joint application was the combination of classic art masterpieces with XMPie’s “cutting edge” technology that resulted in a friendly web-to-print tool that allowed customers to easily design personalized calendars on demand.” To create a customized National Gallery calendar, customers visit the National Gallery’s online shop at http://www.nationalgallery.co.uk/shop/. >From there, they can indicate the image they want for each month of the year. Images can be selected from the National Gallery’s famous collection—one of the greatest collections of European paintings in the world including renaissance and impressionist’s periods and from painters like Leonardo Da Vinci, Rembrandt, Van Gogh, Monet, and more. "The Butler and Tanner team shows yet another example of their innovative thinking and utmost execution ability", said Jacob Aizikowitz, President and CEO of XMPie. "We are proud to be a provider of software to such an innovator and the personalized calendar project validates the versatility of XMPie’s technology and the quality results it produces. Moreover it shows how effective can the XMPie platform can be in developing web-driven customization and printing campaigns".