Pageflex .EDIT 3.0 Delivers Rich Feature Set for Online Document Customization
Press release from the issuing company
CAMBRIDGE, Mass.--Dec. 8, 2003-- Pageflex, the leading provider of technology for Web-top publishing, today announced the release of .EDIT 3.0. Featuring sophisticated new capabilities for both deployers of Web-to-print solutions and end-users, .EDIT 3.0 represents a significant advancement in the technology available for self-service document customization portals. .EDIT 3.0 is designed to help printers, advertising agencies, and corporate marketing departments offer an easy-to-use but feature-rich interactive editing experience to end-users doing online document customization.
.EDIT 3.0 offers image uploading with cropping and scaling, enabling end-users to place their own images into templates and easily optimize image positioning within the design. For perfecting copy, the new release adds text importing, spell checking, and find-and-replace text substitution. The 3.0 release also enhances job control to offer EPS and bitmap output.
.EDIT 3.0 also introduces the next wave in ad creation and editing by adding capabilities for changing page size dynamically. Users can now increase or decrease page dimensions on the fly during a Web editing session, so that elements within the design flex and re-flow to protect the visual design within the new boundaries.
Other features empower marketing executives who need to manage brands and maintain consistent image and content while still offering rich choices to end-users creating local campaigns. .EDIT 3.0 allows users to insert static or variable formatted content into documents dynamically in the browser session, through simple pop-up or point-and-click options in the user interface.
Customers who beta tested .EDIT 3.0 included CGXmedia, Wise Business Forms, expresscopy.com, and Mediaflex. CGXmedia has currently deployed .EDIT across several Consolidated Graphics locations with COIN, its network for ordering, proofing, and tracking print purchases online.
System integrator and long-term Pageflex reseller Martin Keller of Keller und Co. in Saerbeck, Germany, also participated in the beta program. "The ability to use formatted text as a variable is great," Keller said, "and I could see the gleam in users' eyes when I demonstrated spell-checking, image-uploading, and the other powerful new features. The technical changes for enterprise scalability will also be a big help in my business." Keller und Co. has implemented Pageflex .EDIT with Haehn Wunderman to serve Ford Germany, for example, and with Utesch Media Processing to serve Audi.
"With .EDIT 3.0," explainsd Anna Chagnon, CEO of Bitstream, "Creators of advertising and marketing templates have more control than ever over the final design integrity of a piece. And at the same time end-users reap the full benefit of truly self-service ads and brochures that meet professional guidelines."
.EDIT 3.0 is available now from Pageflex. A complete list of .EDIT 3.0 features is available by request.
.EDIT is the first Web-based design and editing application that lets companies offer interactive document editing to customers, employees, marketing partners, and dealers or franchisees.
To bring the benefits of .EDIT to corporations, graphics professionals create templates that capture their design vision and maintain corporate identity by using approved fonts and images. They choose the specific editing capabilities to give to users and can in fact lock portions of the template from any change at all. Authorized visitors to a .EDIT-enabled Web site can then interactively modify the text and images within the assigned permissions, customizing documents in real time to meet their specific needs. .EDIT streamlines document review cycles through soft-copy proofing and correction, eliminating much of the cost of make-over.
For end-users, .EDIT means editing documents through the single simple interface of their familiar Web browser, without having to install or learn complicated new software. Even users unfamiliar with desktop publishing can easily create professional-looking documents leveraging sophisticated layout and typographical features. They can also count on output that matches the screen display, since .EDIT uses the established NuDoc composition engine and server-based fonts for both screen rendering and output rendering.
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