ROCHESTER, N.Y., Nov. 24, 2003 -- Reflecting strong market demand for its DocuColor iGen3 Digital Press, Xerox Corporation disclosed today that it has shipped more than 100 units worldwide to date. The company is targeting delivery of between 25 and 50 additional units during 2003, and between 400 and 500 units during 2004. The company's DocuColor iGen3 program is ramping up as planned, according to Gil Hatch, president, Xerox Production Systems Group. In line with expectations, average monthly volumes are about 400,000 prints per month. Fifty percent of machines are running more than 400,000, and several customers are producing more than a million prints per month per machine. "The 100th DocuColor iGen3 delivery is an important milestone," Hatch said. "What's more important, though, is the innovative and profitable work our customers are doing with the iGen3, and the impressive rate at which they are building their volume - and revenue - on the iGen3." A wide range of print applications is being produced profitably on the DocuColor iGen3. About half of its work is for corporate brochures; other applications include soft-cover books, point-of-purchase signs for retail stores, personalized catalogs, and bills and statements produced from databases. Many of the print applications incorporate variable information to customize each of the pieces in a print run, something that offset presses cannot do. The market for customized print applications will grow from $2.5 billion in 2001 to $6 billion in 2004, according to GAMIS (Graphic Arts Marketing Information Service). During the past year, Xerox has rolled out its new press at a deliberate pace to a select group of customers, incorporating their feedback into regularly-delivered product updates. By the end of the year, the DocuColor iGen3 will be available in more than 30 markets worldwide. Xerox plans to continue closely monitoring customer feedback in 2004, while expanding regional availability at a faster pace. The state-of-the-art DocuColor iGen3 press offers image quality that compares favorably with offset, while enabling economical production of short runs that are not cost-effective on traditional presses. The iGen3's operating speed of 100 pages per minute is unmatched among cut-sheet digital presses. Xerox supports the press with a comprehensive suite of workflow offerings, a robust collection of business development tools and industry-leading service and support.