New Digital Print Centers from Allegra to have no traditional presses
Press release from the issuing company
NORTHVILLE, Mich., June 28 -- Already boasting a network of more than 450 full-service print and graphic communications centers operating under seven brands in North America and Japan, the Allegra Network is introducing the Digital Print Center, streamlined facilities of no more than 1,500 square feet that specialize in digital document output, copying and graphic design, and business communications services. The new Digital Print Centers have no traditional printing presses and will operate under the Allegra Print & Imaging banner, Allegra Network's premier brand.
Digital printing enables customers to personalize documents with an individual's name or specific message allowing, for example, targeted marketing campaigns. Many Digital Print Centers will also have mailing service capabilities, affording their customers total print solutions. Suddenly, the luxuries of one-to-one marketing backed by comprehensive demographics that can be provided by the Digital Print Centers are within easy reach of businesses.
"We're a communications services provider, not just a printer. Being able to market to individuals specifically is a growing need," said Carl Gerhardt, who recently assumed the duties of president and COO of Allegra Network.
The company's primary shareholder, Domino's Pizza founder and CEO Thomas S. Monaghan, is a driving force behind the concept.
The first prototype Digital Print Center opened in Indiana late in 2003 and a second opened in Ohio earlier this year. Both are owned by current franchisees. Sales have proven so strong that Allegra Network plans to open four to eight additional centers this year, most likely in Michigan, Indiana and Ohio.
"Both centers have exceeded our expectations," Gerhardt said. "In addition, results from market research and focus groups with both customers and prospects affirmed that 90 percent of our marketing and product positioning is right on target."
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