ExpertPlan Selects APT Digital Marketing Solutions
Press release from the issuing company
Moonachie, NJ, June 22, 2004— APT Digital Marketing Solutions, a division of Applied Printing Technologies, announced today that it will design, produce and fulfill the more than 30,000 retirement statements ExpertPlan will soon be delivering in printed format for the first time. ExpertPlan, the nation’s leading Internet-based provider of retirement plan solutions, selected APT Digital due to the fact it offers a turnkey solution in which ExpertPlan simply submits its data and APT Digital handles the rest. APT Digital will produce full-color, personalized statements with customer-relevant graphs and charts and one-to-one marketing messages for ExpertPlan, as well as handle the finishing, insertion and mailing for the program. ExpertPlan’s retirement customers will receive a sophisticated, user-friendly statement that holds information specific to them. In addition to improved customer satisfaction, ExpertPlan will benefit from a faster time to market for its printed communications, thanks to APT Digital’s investment in the latest on-demand technology.
“When our customers began to ask for paper communications in addition to online information, we looked for the best partner to help us deliver on that request,” explained George VanHook, vice president of marketing for ExpertPlan. “APT Digital has the robust capabilities that will allow us to exceed customer demands with user-friendly, fully personalized communications in full color that truly deliver customer value.”
“We’re pleased to provide ExpertPlan with an end-to-end solution for its statement production,” said Nicholas Brusco, president of APT Digital. “By using a cutting-edge software solution, the best in output devices and highly efficient equipment for insertion and mailing, we can help ExpertPlan deliver to its customers an impressive, personalized quarterly statement with exceptionally fast turnaround.”
APT Digital believes that investment in high-end technologies is paramount to providing cutting-edge solutions to its customers. Its ability to offer a state-of-the-art, one-to-one marketing environment that includes the “best of breed” in personalization software and high-speed variable data digital color output is just one example of this practice. The sophistication of ExpertPlan’s new personalized retirement statements is one more testimony to the benefits of utilizing the right solutions for customers.
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