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Standard Register Launches Dynamic Communications

Press release from the issuing company

DAYTON, Ohio (June 22, 2004) -- Standard Register announces the release of Dynamic Communications, a document-automation solution that allows clients to create, review and distribute high-impact, personalized business communications. Customized to meet each client’s unique needs, the Web-based Dynamic Communications offering includes digital asset management, rules-based content-management software and seamless integration with printing and fulfillment services to create and distribute communications that are truly customized for each end user in everything from content to language to output. “Dynamic Communications is a powerful end-to-end solution to help companies increase their efficiency and effectiveness,” said Peter Dorsman, executive vice president and chief operating officer of Standard Register. “It enables clients to dramatically increase response rates and retention by applying the power of personalization in their communications. It helps increase agility and reduce cycle time for product launches and other programs. With Dynamic Communications and our on-demand printing and fulfillment network, companies can eliminate unnecessary printing and warehousing costs as well as obsolescence by distributing only the information that individuals need, when they need it.” Dynamic Communications is ideal for the creation of complex communications, such as customized sales kits, enrollment booklets, insurance policies and investment packages, whether in print or electronic form. Clients can create booklets and kits that are personalized down to the word, in multiple languages, ensuring recipients are getting exactly what is relevant for them in the way they prefer to receive it. For example, instead of receiving a bulky, generic kit, individuals could receive streamlined, user-friendly benefits-enrollment materials on the offerings that matter specifically to them, for their geographic areas and even in the language they prefer—from English to Russian to Japanese. By accessing a secure password-protected Web site and leveraging the solution’s point-and-click simplicity, users can access a variety of customer communication materials pre-defined by their organization, upload customer data from their CRM database, and create personalized communications based on specific individual information and preferences. A decision tree provides the client with defined business rules that create a document or kit step by step. The rules enable the user to select blocks of text and graphics and, if allowed by the organization, to completely customize the content by typing in text, while retaining required design elements for brand consistency. Using Standard Register’s DesignOnDemand functionality, clients can also produce high-end marketing collateral that is personalized for each recipient. To further improve and automate the business communications process, Dynamic Communications also enables the client to specify output of electronic, fax or hard copy; printing and finishing methods; kitting with other components including CDs and promotional giveaways; and distribution methods. Leveraging Standard Register’s Dynamic Communications and Fulfillment Services, companies can have highly personalized, professional communication kits on their way to their end customers in 24 to 72 hours, dramatically reducing cycle time while also increasing communication effectiveness. “Dynamic Communications is one more way Standard Register is helping companies more effectively capture, manage and use information to increase efficiency, reduce costs, grow revenue and enhance security,” Dorsman said.