(Norwell, MA) August 9, 2003… According to CAP Ventures research, 78% of end-users view personalization as “critical” or “very important” to their business strategy. However, only 30% of sellers are currently providing highly personalized communications. To determine the opportunities and trends for personalized communications, CAP Ventures analysts investigate the topic in a new report entitled Effective Personalized Communication for Customer-Centric Strategies.
CAP Ventures’ report discusses the role of effective personalized communications within the context of CRM and customer-centric strategies. The advances of personalized communications solutions in this area have provided organizations with the ability to truly execute customer-centric strategies across the growing range of customer communication channels, including print, e-mail, Web, and wireless.
“Organizations that can coordinate their CRM strategy with a corresponding communications strategy will be more effective at generating new sales opportunities and growing their existing customer base,” commented Holly Muscolino, Director at CAP Ventures. “To be successful, organizations must integrate personalized communications into their processes for marketing, sales, and service.”
The report provides a vendor landscape demonstrating the roles of the various personalized communication technology solutions, a sampling of the primary vendor offerings, and their approaches to the market. Also included are end-user case studies and CAP Ventures’ outlook on where the market is headed.
The complete report is available immediately to clients of CAP Ventures’ Dynamic Content Software Strategies and Production Workflow Solutions Consulting Services. For more information on the report or to make a purchase, please contact Stewart MacDonald at (781) 871-9000, ext. 175 or via e-mail at [email protected]